Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
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Last quarter we reported that commercial radio was closing the gap on the BBC with its highest share of listening hours in recent years.Now, according to the latest figures released by Rajar covering Q3 2019, commercial radio has claimed its largest share of the market in two decades – 48.1%.Meanwhile, Global continues to pull in… Continue reading Commercial radio closes the gap
Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector’s M&A activity.
After recording “stellar” growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.
There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.
The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.