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Welcome to the Brief, The Media Leader’s round-up of media news.

Baxter, previously Barb’s COO, succeeds Justin Sampson, who will leave the JIC in September.

Radiocentre commissioned research agency, More in Common, for analysis which showed the proposal of advertising alongside the licence fee for the BBC is deeply unpopular with the public.

Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.

The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.

If DSPs are to deliver truly omnichannel performance, audio must sit alongside, not adjacent to, the rest of the stack, writes AudioStack’s Silke Zetzsche.

Ray Snoody gives his verdict on Axel Springer’s £575m acquisition of The Daily Telegraph.

Welcome to the Brief, The Media Leader’s round-up of media news.

Reddit is not really a hare; it’s a tortoise, and the advertisers making the biggest impact on Reddit have embraced its tortoise qualities, writes WPP Media’s David Wilding. 

In the acute phase of burnout and workplace stress, the priority is restoration, not social communication.