Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
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Who should be the next director-general of the BBC? How about someone with proven experience of successfully fighting for a channel’s survival, suggests Ray Snoddy.
At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.
Full report available at: Media Landscape > Revenue and Forecasts > Forecasts
Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.
Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
The draw of The Celebrity Traitors proves there’s life in linear TV yet, as Jon Manning explains.
In a first for the Newsworks Awards, the judging panel of agency and advertiser leaders unanimously agreed to award a prize recognising one entry’s uniqueness, bravery and wider relevance to the media industry
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.
The role of GenAI in creative work is shifting from novelty to necessity. When it’s applied thoughtfully, grounded in insight and guided by human creativity, it delivers both short-term performance and long-term impact, says Tesco Media’s Stacy Gratz.