Britain’s right-wing press are offering uncritical support for Trump’s immigration policies, even as they infringe on civil liberties and the rule of law. It begs the question: are the Sun, Times, Mail and Express moving to back Reform?
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Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.
Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
The demanding, unpaid, and often hidden role of caregiving impacts countless professionals who work in the advertising industry, but there are ways to better support them.
Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.
The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.