Agents such as OpenAI’s Atlas will sit between brands and audiences, controlling discovery, influencing consideration, and in many cases making the purchase decision. Don’t get filtered out says Mindshare UK’s head of futures and innovation.
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The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
| Tim Bond
Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.
Welcome to The Media Leader’s daily round-up of media news you might have missed and need to know for Wednesday 25th November.
Brands that win won’t be the ones with the nicest websites. They’ll be the ones the AI systems understand most clearly, trust most, and feel most confident recommending.
According to the Daily Mail, culture secretary Lisa Nandy is paving the way for a ‘timely’ sale of The Daily Telegraph to DMGT. Not so fast, says Ray Snoddy. Is this really a good idea?
The new chair of NABS’ Fast Forward pitching training programme offers advice on preparing teams to pursue new business.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.