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The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.

The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.

Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.

Sue Unerman and Kathryn Jacob’s book tried to get everyone become more creative in order to achieve business success.

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

Newsworks study also found that most Brits believe advertisers should support quality journalism.

Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.