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Welcome to the Brief, The Media Leader’s round-up of media news.

Analysis by agency intelligence providers Agency by Agency has shown women occupy 57% of the lowest-paid roles highlighting entrenched barriers to progress and equality.

Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.

Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.

Audience measurement surveys have endured even as data volumes have exploded, writes Ipsos.

Just as a leader’s personal wealth trajectory offers a poor lens through which to judge national economic well-being, a marketer’s personal response offers a poor proxy for market response at scale, writes the MD of Media Futures Market.  

There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.

Welcome to the Brief, The Media Leader’s round-up of media news.

Radiocentre has announced commercial radio ad revenue hit £747m in 2025 surpassing the previous record of £740m in 2022.

Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.