YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
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The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
Could the murder of a veteran’s nurse be the turning point for the US media in the presidency of Donald Trump?
Brands are failing to acknowledge the differences in how generations pursue health when marketing wellness. Golley Slater’s Paul Sheldon breaks down the generational divide.
Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic’s CEO.
Welcome to the Brief, The Media Leader’s round-up of media news.