Maria Kochurenko highlights the work of Ukrainian agency Bickerstaff.734 to show how sincerity and cultural resonance consistently outperform in times of extreme overwhelm and constraint.
Showing 871-63,300 of 63,300
More Uk articles
Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the ‘Advertising: Who Cares?’ conference.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
I want you to know how I feel, how Jews in our industry feel, and I want you to know that we are desperate for your help.
Challenger brands should use AI to outsmart their rivals to gain a competitive edge, writes Herdify’s CEO.
The UK advertising industry continues to measure the wrong market. It’s time to stop ignoring the long tail and start helping it thrive.
On Thursday, Stagwell hosted an inaugural “NewsFronts” upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.