The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.
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Consumers love AI, just not when brands use it to replace ‘soul’. So how do you navigate this complex ménage à trois?
Several experts in TV joined The Media Leader Studios to discuss how AI age will continue to reshape the industry.
Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.
The real danger of AI isn’t job loss. It’s what disappears when judgment, dissent and cultural texture are treated as inefficiencies to be engineered away.
Welcome to the Brief, The Media Leader’s round-up of media news.
Entertainment marketing should return to a more patient approach: bespoke content experiences designed for specific places, scenes, and sensibilities, says James Kirkham.
Allwyn’s global media director will leave the multi-national lottery operator in March for new role.
Welcome to the Brief, The Media Leader’s round-up of media news.