Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.
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Ray Snoddy welcomes the arrival of two very different intellectual creations – Apple News+ and the Copyright Directive
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
The Joint Industry Committee for Web Standards (JICWEBS) has appointed former IAB chief executive Guy Phillipson as its chair – replacing Richard Foan, who stepped down at the end of 2018.
Do something bad, and you’re likely to compensate with a good deed – or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
The Global TV Group, founded in 2013, is an informal grouping of TV broadcasters, sales houses and trade bodies in Europe, the USA, Canada, Australia and Latin America. To date it consists of 14 industry associations.