A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.
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Depending on age, sex and race, it is strange how the BBC’s Executive Complaints Unit seems to apply its rules differently between its news presenters, writes Stephen Arnell.
Brightcove has released its Q2 2019 Global Video Index report.It states: “Today’s video streaming landscape is changing faster than ever before. Our most recent data highlights a strong move to mobile, the rise of Android, and a general increase in content being pushed out by providers.”To access the full report, please click here:External Link:Brightcove: Global… Continue reading Brightcove: Global Video Index Q2 2019
Apple has extended its paid subscription news service, Apple News+, to UK users – with publishers News UK and Bauer Media on board as launch partners.
WPP has hired the chief executive of Sainsbury’s Argos as its new chief financial officer, succeeding group finance director Paul Richardson as he retires.
Freebie newsbrand the Evening Standard has hired the co-founder and former chief executive of Shortlist Media as its new CEO, a newly-created position.
Beauty brand Avon has partnered with marketing and advertising conference MAD//Fest to launch a £20k search for ‘tech solutions in low tech environments’.
From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.
The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.