Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
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A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an ‘extraordinary’ attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.
After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.
Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.