Good advertising delivers emotional rewards, writes Tess Alps – and we’re going to need them if we’re to start paying more and consuming less.
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Essence has named Ali Reed as its new UK managing director after close to two years with the GroupM agency.
Forget the cynicism – Mindshare’s Ollie Joyce argues sustainability will be the ‘megatrend’ to shape markets over the next 20 years, so adland must get onboard
Capitalising on a Christmas general election, the daily newspaper circulations held steady in December.
From the displacement of current tech behaviours to the extreme evolution of influencers, futurist Tracey Follows maps out some of the changes we could see in the new decade and how they might impact media.
Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.
UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year, according to the latest IPA Bellwether. Here, industry experts respond to the news.
The fourth quarter of 2019 saw UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year.