More Uk articles

Full report available at: Mediatel > Display > Press

Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.

WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.

Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.

It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.

Additional content is available in this article for Adwanted subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted. If you are a subscriber, please log in.

Paid search also reached a new milestone this year, exceeding $100bn for the first time.

The latest quarterly update of the Ipsos Tech Tracker has been released.The report states: “This quarter’s Tech Tracker shows us for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.”To access the full report, please click here:External Link:Ipsos: Tech Tracker Q3 2019