Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.
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Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the second quarter of 2019.To access the report, please click the link below:External Link:UKOM/comScore Digital Market Overview – Q2 2019
The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.
BritBox and Viacom have struck a deal which will see British content from Channel 5 and Comedy Central available on the online streaming service when it launches later this year.
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
On Wednesday we hosted our inaugural Media Leaders Lunch – 180 senior professionals from all wings of the sector gathered at the Science Museum’s new Illuminate centre to network, feast and listen to some lively debates.
Creative agency Nice and Serious has built a tool which it hopes will bring the best interests of humanity to the forefront of agency decision making.
Keith Weed, the former marketing boss of FMCG giant Unilever, has been appointed to the board of WPP as a non-executive director.
Lord Hall’s leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy