Extinction Rebellion is calling on members of the ad industry to join the environmental activist group and to unite against CEOs who are not doing enough to tackle the climate and ecological crisis.
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“We’re one of the best kept secrets in banking, but we’ve decided we need to change that now,” said chief growth officer Rachael Pollard at MAD//Fest London this week.
The appointment of the Financial Times’ first female editor is part of a growing trend in media organisations, writes Raymond Snoddy. But does it signify a turning point?
As the hangovers from Tuesday night’s cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?
The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows – and with it perhaps save the TV licence.
Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.
The pilot is evaluating how blockchain can help to permanently resolve issues of trust, transparency and inefficiency in digital advertising.
Wood will lead BMG Research’s London office with a particular focus on developing customer strategy and driving commercial action to further enhance client relationships and success in the region.
The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.
After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.