The total across Disney+, Netflix, Amazon, Apple TV+ and HBO Max will therefore double over the next six years, growing by 257 million subscribers to 529 million.
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Full report available at: Mediatel Connected > Connected Surveys > Data
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The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
Facebook has confirmed that it would allow the Conservative party’s “doctored” Kier Starmer video to run as a paid political ad on its platform, alongside calls for UK electoral law to be “brought into the 21st century”.
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The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.