Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
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The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
Full report available at: Mediatel Connected > AV > Radio
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with “meaningful social interactions”.
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.
Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
Full report available at: Mediatel Connected > AV > Radio
The marketing body for consumer magazines, Magnetic, has today launched its first industry-wide campaign to highlight the benefits of quality attention to media planners and marketers.
BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London’s weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.