Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
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In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.
Jenni Prout picks her top five digital marketing themes from last month’s MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo
Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.
Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.
Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.
