As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.
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Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the fourth quarter of 2018.Topics covered in the UKOM Q4 2018 report include: Platform preferences by demographic segment. How consumers tend to use different platforms to access different content categories. The websites… Continue reading UKOM/comScore: Digital Market Overview – Q4 2018
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the “ethos” of the new company.