The difficulty of disentangling duplication in adland’s revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
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In an upcoming ruling by the Advertising Standards Authority (ASA) this week, Amazon will be banned from making claims guaranteeing next-day delivery for customers who sign up to its Prime service.
Remaining upbeat, chief executive Robert Thomson said the last year was one of “operational and transformational success” in which News Corp focused on more global, digital and subscription-based revenue flows.
Dubreuil has been selected for the newly created position of managing director, ad and audience, EMEA.
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
The web-app, developed by creative technology agency Modern English, uses an online social messenger to allow fans to interact with a Dua Lipa chat-bot, and upload a selfie to give them a personal playlist.
WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
Dominic Mills’ inference that radio is somehow underperforming digitally gives the wrong impression about a medium that is in rude health, writes Mark Barber.
Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP’s investment wing, GroupM.
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.