Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
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As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
Full report available at: Mediatel Connected > Display > Online
Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.
The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.
A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.
From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.