For marketers looking to survive in a world where they are competing with customer reviews, it’s critical that they understand how to generate reviews in the first place, writes Mindshare’s Helen McRae.
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With the office Christmas party season approaching, timeTo has launched four new executions of its “Where Do You Draw The Line?” campaign.
S4 Capital has said it will initially focus upon three areas: developing a global digital content platform; digital media buying; and first-party data fuelling digital media planning and creative ideas.
Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.
For journalist-turned-adman Dale Lovell, there are smarter ways to make the future of publishing better for everyone.
Ahead of this week’s Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry.
In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
Dame Cilla Snowball, group chairman and CEO of AMV BBDO, discusses her personal experience of prejudice in the workplace, what she makes of the current controversy at JWT, and what it means to be a Dame.
Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.