Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
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A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
Following a surprise turn of events ahead of Ireland’s abortion referendum, Ray Snoddy says it’s time all countries reviewed their rules to take account of the new realities of global communications.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.
It’s the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
Online sales have reached a record share of the physical entertainment market and now account for 42% of purchases, reflecting the wider trend of consumers spending less money in stores and more money online.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
In the wake of the Cambridge Analytica scandal, Facebook has this week suspended approximately 200 apps as it conducts investigations into misuse of data.