The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
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As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.
Despite a large public outcry last year, The Great British Bake Off has survived its transition from BBC to commercial television Channel 4.Over 8.7 million people tuned in to see that the show hadn’t been ruined by addition of advertising breaks nor having Sandi Toksvig and Noel Fielding present the show instead of Mel and… Continue reading TV viewing round-up: August 2017
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Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
NRS PADD: Mobile continues to play an integral part for readership for most newsbrands – except for The Times and the i, which are still best enjoyed in print.
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men’s Health, mobile continues to play a growing role for the majority of magazine brands.
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.