The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
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Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
Full report available at: Mediatel Connected > AV > Radio
If no news is good news, then April was a good month for national newspapers – with no significant changes to report.
A 7.8% increase in web traffic meant more than 2 million people visited express.co.uk each day in April, according to the latest ABCs.
As Rajar publishes its first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
In total, 32 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.