A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.
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In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
With recent global initiatives shining a wider light on the treatment of women, it’s about time the same level of scrutiny is applied to the creative industry, writes Adele Gritten.
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.
Clarkson will lead all commercial and marketing elements of the business to drive development and growth.
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook’s ad model.
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.
Geraldine Allinson makes the case for brands moving spend back into local media.
The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.