The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
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Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB’s ‘meta’ research fail.
Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer – but that isn’t at the expense of audience first strategies.
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland’s major talking points.
The agenda for AWEurope 2018 is surprisingly light on sessions dedicated to one of the biggest challenges facing the industry, writes Quantcast’s Matt White – so here’s some guidance.
The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.
February was a challenging month for national press, with across the board year on year falls in circulation