From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line ‘Photographie retouchée’, or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
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As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
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