After a bad year, Comscore’s co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
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April saw big ratings for All Round to Mrs Brown’s, Little Boy Blue, The Durrells and Our Friend Victoria.
Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
Full report available at: Mediatel Connected > Online > Traffic Trends Data released: 18th May 2017 Additional content is available in this article for Mediatel Connected subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected. If you are a subscriber, please… Continue reading Newsbrand daily unique browsers – April
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
The female-focused online magazine has also announced a number of new commercial hires.
From the powerful to the tasteless, Ray Snoddy examines how the media – in all its forms – handled the atrocity in Manchester.
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.