The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
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Profit after tax also increased from a £41.2 million loss in 2015 to a £55.8 million profit in 2016.
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy – but there are other ways they could redeem themselves in the meantime.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
The media industry is always on the look out for the next big thing, the next big disruptor. What are the false starts, and what will change behaviour for the consumer?
To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.