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ITV has secured independent tour operator James Villas as the exclusive sponsor of the fourth run of dayitme chat show Today With Des and Mel.The deal, which was brokered by Nick Evans at ARM-Direct and Stewart Hunt at ITV Sales, includes full broadcast sponsorship of the line show on ITV1, nighttime repeats and a range… Continue reading Today With Des And Mel Secures Broadcast Sponsor

Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

Kelvin MacKenzie’s Wireless Group was seen in focus last week, rising by 4.26% to close at 73˝p on Friday, following the revelation of an impressive increase in listening for its national speech station talkSPORT during last week’s RAJAR results.talkSPORT’s boost in listening was due mainly to its coverage of the Euro 2004 championships, as the… Continue reading Sharewatch: Wireless Group Rises Following RAJAR Boost

The impact of personal video recorders is expected to hit the UK commercial broadcasters the hardest, with television advertising revenue predicted to drop in Britain by nearly 4.0% by 2010, according to a new report from Merrill Lynch.The PVR – Rise of The Machines report shows that PVR penetration in the UK is expected to… Continue reading PVRs To Hit UK Commercial Broadcasters Hardest

New digital television customers will be spoilt for choice this Christmas, as Telewest announces its latest promotional drive to bring low cost cable to high street retailer, Dixons.The new retail partnership will see Telewest’s Essential TV package of popular channels offered exclusively at a low monthly cost in 55 Dixons stores nation-wide. The package will… Continue reading Telewest Pressures Digital Rivals With Dixons Deal

Visitors to Radio Times online will benefit from several new features, as well as a new look, from tomorrow as the website seeks to create the most comprehensive online guide to television, radio and film in the UK.The online overhaul is the result of extensive research into the needs of current users and include an… Continue reading Radio Times Plans Web Relaunch With Added Content

Northern & Shell made a pre-tax loss of £3.2 million last year after its owner Richard Desmond paid himself a total of £46.2 million, according to accounts filed at Companies House.Reports suggest that Desmond paid himself a salary of £15.1 million last year, a significant increase compared to the £629,000 he was paid in 2002.… Continue reading Desmond’s Northern & Shell Moves In To Loss

Emap has today announced plans to launch the UK’s first weekly glossy for women in an attempt to replicate the success enjoyed by Zoo in the men’s market.The publisher of Heat, Closer and FHM is gearing up the launch of a British version of upmarket Italian magazine, Grazia, with a budget of more than £16… Continue reading Emap Launches Grazia As UK’s First Weekly Glossy

BBC Good Food magazine is launching a spin-off title called Vegetarian Christmas, aimed at readers catering for people with special dietry requirements over the festive period.The one-off title, published once a year since 2000, goes on sale on 5 November for eight weeks with a cover-price of £2.60 and an initial print run of 110,000.… Continue reading BBC Good Food Launches Vegetarian Spin-Off Title

WPP chief executive Sir Martin Sorrell looks set to dismiss concerns of a slowdown in the advertising recovery this week when he reveals a rise in third quarter revenues at the company.Industry analysts expect WPP to report revenues of £1.05 billion for the three months to September, up 2% on the same period the previous… Continue reading Strong WPP Results To Boost Advertising Industry