Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC
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ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor
The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength
Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to 375.3 million.Over the nine month period from January to September, revenues climbed by 5.6% to 1,167.6 million, spurred by a strong performance across all of the group’s… Continue reading Another Record Quarter For JCDecaux As Revenues Climb
A disappointing day’s trading yesterday saw all but a handful of media stocks lose value from their share price. United Business Media lost 3.56% to close at 453˝p following its announcement of disappointing advertising volumes for its American technology publishing business.Elsewhere, advertising heavyweight WPP lost 2.24% to close down at 523˝p. This morning sees the… Continue reading Sharewatch: Dismal Trading Sees Media Stocks Plummet
Clear Channel has secured a £10 million deal with the UK’s largest owner of shopping centres in a move that will significantly strengthen its point-of-sale advertising business.The company’s Adshel division signed the seven-year deal with Prudential Property Investment Managers, giving it control of 6-sheet posters in 19 major shopping malls across the country, including in… Continue reading Adshel Secures UK’s Largest Shopping Centre Contract
ITV recovered lost ground during September, increasing its average weekly share of viewing in all homes by 3.1% points to rise back above the 20% mark amid criticism over a reliance on poor quality programmes.The broadcaster’s increased total marks a healthy return following a dip in viewing during August. The increased viewing share will be… Continue reading TV Market Round-Up – September 2004
Emap has moved to strengthen its radio business with the appointment of Shaun Gregory as managing director of national brands and Travis Baxter as head of the Big City network.The shake-up will see Gregory (pictured), previously Emap Performance’s director of development, assume responsibility for the growth of the company’s portfolio of national radio networks including… Continue reading Emap Strengthens Radio Business With New Appointments
Kelvin MacKenzie’s Wireless Group has announced a broadcasting partnership with the Belfast Telegraph in order to table a bid for an FM radio licence in the Irish city and its surrounding areas.The bidding partnership brings together TWG and Independent News and Media, with the proposal being chaired by Chris Gibson, one of Northern Ireland’s most… Continue reading Wireless Group Bids For Belfast FM Licence
Emap’s Kiss 100 radio station has announced an exclusive partnership deal with Thorpe Park to promote the theme park’s Fright Nite event throughout the Halloween period.The radio promotion will run for one week on Kiss 100’s Robin and Millie Show, offering listeners the chance to win VIP passes to exclusive Kiss 100 Fright Nites at… Continue reading Emap Signs Theme Park Partnership For Halloween
