More Uncategorised articles

Giant poster contractor Megaposter has secured the mobile phone operator O2 as its first customer for a new 224 square-metre site in the heart of Birmingham city centre.The poster site is currently being used to promote O2’s Business Zones service, but has been booked up for the next three months by other advertisers keen to… Continue reading Megaposter Signs O2 For Massive Midlands Site

The epic bidding process for the Telegraph newspaper titles entered its final stage yesterday as the deadline for finalised bids closed, with Axel Springer and media magnates the Barclay brothers emerging as the two front runners.The bidding process for the titles has rumbled on for six months since the departure of Conrad Black as chief… Continue reading Telegraph Bids Go Head To Head In Final Furlong

Publishing house Highbury Lifestyle has revamped its Pregnancy title to capitalise on the growing market and appeal to a more fashion conscious audience.The new look will debut in the magazine’s July issue and is the result of research conducted by Highbury showing a 4% rise in the number of births during 2003, a statistic which… Continue reading Highbury Expecting Success with New Look Pregnancy Title

Radio group GWR was seen in focus yesterday, scoring a massive 8.95% rise to 246˝p. The company was bolstered by investors’ growing favour towards a merger with rival group Capital, which itself saw a rise of 1.63% ahead of interim results due to be published today.Earlier this year GWR quashed rumours of such a merger,… Continue reading Sharewatch: GWR Rises Amid Merger Hopes With Capital

News International’s recent decision to increase the cover price of its flagship Sunday tabloid, News of the World, means that readers now pay around 17% more for the title than they did five years ago.Last week the paper announced that it would raise its price by 5p to 75p in a move that brings it… Continue reading Price Rises For Sunday Tabloids As Circulations Dip

Capital Radio today announced that further commercial success opportunities could be created by acquiring new radio licences this year.Revenues at the group rose by 4% to £59 million for the first half of this year, citing ten months of consecutive growth, though group profit only inched up by £100,000 on last year to £12.1 million.Capital… Continue reading Modest Revenue Improvements For Capital Radio

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed

Richard Desmond’s Express Newspapers has appointed Victoria Hazell, former advertisement manager at IPC Connect, as its group magazine controller with responsibility for a range of celebrity titles including OK!, New! and Star.The move will see Hazell charged with some of the company’s biggest brands, as well as the Daily Express and Sunday Express‘s magazine supplements.… Continue reading Express Plunders IPC For New Celebrity Magazine Head

Scottish Radio Holdings today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period.Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last year, with… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH