More Uncategorised articles

The Financial Times has announced the promotion of Dominique Moseley to the newly created position of head of magazine publishing with immediate effect.The new role will see Moseley assume responsibility for the commercial success of the recently launched How to Spend It magazine, as well as the long running, media-focussed Creative Business supplement.Commenting on the… Continue reading Financial Times Appoints New Head Of Magazine Publishing

Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates complied by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004

When the MediaTel Group Sports Quiz in aid of Whizz-Kidz started last November, few would have expected England to win the Rugby Union World Cup, Leeds United to be relegated from the Premiership or Millwall to reach the FA Cup Final.The final question in the Sports Quiz asked, in which minute the first goal would… Continue reading MediaTel Group Sports Quiz – The Winner

Channel 4 confirmed this morning that it has begun the search for a new chief executive amid mounting speculation over possible candidates for the role previously occupied by Mark Thompson.BBC chairman, Michael Grade, announced late on Friday that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a move… Continue reading Search For Thompson’s Successor Already Underway

BSkyB and Arena Leisure have announced a relaunch date for failed horseracing channel Attheraces following a last minute rescue bid to put the operation back on track earlier this month.The channel will begin broadcasting on Sky Digital on 11 June, after completing an agreement with SIS to secure the company as its broadcast production partner,… Continue reading At The Races Sets Date For Channel Relaunch

Following a strong performance by most media stocks on Wednesday the market slowed yesterday, with many companies slipping back into negative percentage growth. Radio stocks saw mixed trading with Capital experiencing a 1.39% dip to 461p following modest revenue improvements announced in the company’s first half results (see Modest Revenue Improvements For Capital Radio).Elsewhere, rivals… Continue reading Sharewatch: Mixed Results For Radio As Market Falters

The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

The long-awaited switch to digital television is extremely unlikely to take place before the Government’s current 2010 deadline, according to a damning new report from Informa Media.Informa predicts that multi-channel services will reach just 34% of global television households by 2010, tripling the figure reached in 2004 to 365 million. However, this will leave 65%… Continue reading Switchover Extremely Unlikely By 2010 Says Informa

The Newspaper Marketing Agency has appointed Grace Bowman as a dedicated marketing manager to oversee its biggest ever research project on the effectiveness of advertising in the national press.The new role will see Bowman, formerly an agency and client manager at Lowe & Partners Worldwide, assume responsibility for publicising the NMA’s effectiveness study, which will… Continue reading NMA Appoints Marketing Manager To Oversee Research

As Google and Yahoo! enter in to the local search advertising marketing, a new report from eMarketer warns local newspapers and yellow pages this is very bad news.Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared to… Continue reading Google And Yahoo! Threaten Local Advertisers