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RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion

Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network

The News Of The World is to raise its cover price by 5p this weekend as the latest figures show a dip in the paper’s circulation, despite a series of high profile exclusives.The newspaper, owned by Rupert Murdoch’s News International, will now cost 75p in newsagents, equaling the price of Trinity Mirror’s The People and… Continue reading News Of The World To Boost Cover Price

BBC Two has today significantly beefed-up its cultural credentials by announcing the appointment of Roly Keating as its new controller in an attempt to rediscover its highbrow roots.Keating is credited with launching the new digital channel BBC Four as ‘a place to think’ and has since earned himself a reputation as a champion of serious-minded… Continue reading BBC Two Chooses Keating To Replace Root As Controller

Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development.The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according to… Continue reading Britain On Track To Lead Broadband Nations

Media planners have welcomed the Independent‘s decision to go completely tabloid from next Monday, in a move that will bring an end to more than twenty years of publishing the broadsheet edition.The paper revealed yesterday that the number of people buying the traditional broadsheet version was now so small that it no longer made business… Continue reading Media Planners Welcome Independent’s Tabloid Move

Satellite superpower Sky has announced a £250,000 jackpot to the creators of the most innovative and imaginative interactive advertisements in a move to encourage use of the medium.The challenge, dubbed Out of the Box, invites agencies to create advertisements demonstrating the relevance and usefulness of interactive TV spots, simultaneously hoping to promote greater understanding of… Continue reading Sky Boosts iTV Advertising With £250k Prize

Kelvin MacKenzies’s national talkSPORT radio station has secured a deal with skin care brand Nivea to become the exclusive on-air sponsor of its Euro 2004 coverage in a deal worth around £500,000.The deal will see the cosmetics giant sponsor talkSPORT’s live match commentaries throughout the event, as well as supporting a range of promotions and… Continue reading TalkSPORT Nets Sponsor For Euro 2004 Coverage

Channel 4 has secured sportswear giant Umbro as the exclusive broadcast sponsor of The Urban Music Festival to be broadcast on 16th May.The event, filmed on May 8th/9th at Earl’s Court in London, featured some of the biggest names in urban music such as Beyonce, Jay Z and The Streets. Channel 4 and E4 will… Continue reading Umbro Foots The Bill For Channel 4 Music Sponsorship