Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming
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Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network
Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners.Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi captives… Continue reading Sacked Daily Mirror Editor Could Demand Compensation
The European advertising market will remain ‘less vibrant’ this year but can expect to see greater signs of recovery during 2005, according to the latest forecasts from investment managers Merrill Lynch.The Merrill Lynch quarter one industry report says that advertising and marketing services in Europe can expect to see greater pick up in 2005 when… Continue reading Europe To See Advertising Market Pick Up In 2005
Media super-regulator Ofcom has announced new proposals to transfer the regulation of broadcast advertising to the Advertising Standards Authority despite criticism that the system could be fundamentally flawed.The watchdog will hand over its regulatory obligations for overseeing television and radio advertising to a new co-regulatory system with the ASA as its public face in November.… Continue reading Ofcom Shifts Broadcast Advertising Regulation To ASA
News yesterday that the Independent is to be a tabloid-only newspaper from Monday prompted a 0.20% rise for the company, pushing its share price to 123˝p. The move to a full tabloid edition has been welcomed across the industry with several high-profile figures commending the newspaper’s decision (see Independent Ditches Broadsheet To Go Totally Tabloid).Publishing… Continue reading Sharewatch: INM Shares Rise As Tabloid Takes Off
Telecoms giant BT has announced that it is slashing the price it charges rival internet service providers to use its local broadband exchanges by 70%, ahead of a wide-ranging investigation by OfcomThe price cuts are for the local loop unbundling (LLU) products – the last mile of cooper wire connections linking households to telephone exchanges,… Continue reading BT Reveals Plans To Slash Broadband Price For Rivals
The News Of The World is to raise its cover price by 5p this weekend as the latest figures show a dip in the paper’s circulation, despite a series of high profile exclusives.The newspaper, owned by Rupert Murdoch’s News International, will now cost 75p in newsagents, equaling the price of Trinity Mirror’s The People and… Continue reading News Of The World To Boost Cover Price
BBC Two has today significantly beefed-up its cultural credentials by announcing the appointment of Roly Keating as its new controller in an attempt to rediscover its highbrow roots.Keating is credited with launching the new digital channel BBC Four as ‘a place to think’ and has since earned himself a reputation as a champion of serious-minded… Continue reading BBC Two Chooses Keating To Replace Root As Controller
Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development.The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according to… Continue reading Britain On Track To Lead Broadband Nations
