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Media planners have welcomed the Independent‘s decision to go completely tabloid from next Monday, in a move that will bring an end to more than twenty years of publishing the broadsheet edition.The paper revealed yesterday that the number of people buying the traditional broadsheet version was now so small that it no longer made business… Continue reading Media Planners Welcome Independent’s Tabloid Move

Satellite superpower Sky has announced a £250,000 jackpot to the creators of the most innovative and imaginative interactive advertisements in a move to encourage use of the medium.The challenge, dubbed Out of the Box, invites agencies to create advertisements demonstrating the relevance and usefulness of interactive TV spots, simultaneously hoping to promote greater understanding of… Continue reading Sky Boosts iTV Advertising With £250k Prize

Kelvin MacKenzies’s national talkSPORT radio station has secured a deal with skin care brand Nivea to become the exclusive on-air sponsor of its Euro 2004 coverage in a deal worth around £500,000.The deal will see the cosmetics giant sponsor talkSPORT’s live match commentaries throughout the event, as well as supporting a range of promotions and… Continue reading TalkSPORT Nets Sponsor For Euro 2004 Coverage

Channel 4 has secured sportswear giant Umbro as the exclusive broadcast sponsor of The Urban Music Festival to be broadcast on 16th May.The event, filmed on May 8th/9th at Earl’s Court in London, featured some of the biggest names in urban music such as Beyonce, Jay Z and The Streets. Channel 4 and E4 will… Continue reading Umbro Foots The Bill For Channel 4 Music Sponsorship

BSkyB saw its share price tumble by 4.97% yesterday as it was put under pressure by investors to be more specific about future strategies. The satellite broadcaster announced lower than expected subscriber figures yesterday, but was upbeat with the announcement of an increase in operating profit of 67% for the nine month period to the… Continue reading Sharewatch: BSkyB Hit Hard By Slowing Subscriber Figures

Channel 4 chairman Luke Johnson has predicted a significant increase in competition for UK television broadcasters during a meeting with equity research company Lehman Brothers.Johnson said that he expects Freeview to become more attractive as more people find out about it. He also gave a pat on the back to the BBC, the brains behind… Continue reading UK Television Market To Become More Competitive

Emap Advertising has secured the Yates bar chain to create a special ‘Girl of the Week’ promotional campaign in the recently launched men’s lifestyle magazine Zoo Weekly.The bespoke campaign will see members of the Zoo team visit a number of Yates’s bars across the country in search of ‘undiscovered local talent’ that reflects the bar… Continue reading Emap Secures Yates For Sexy Zoo Weekly Campaign

Pan-European broadcasting giant RTL has hired investment bank JP Morgan as it considers the possibility of increasing its majority shareholding in the UK’s smallest terrestrial broadcaster, Five.It is understood that RTL will ask the bank to consider all the options for its stake in Five, including off-loading its shareholding if there is deemed to be… Continue reading RTL Hires JP Morgan To Help Boost Stake In Five

Telewest today announced that 51,000 internet and 12,000 household subscribers were added during quarter one, helping to reduce the group net loss to £36 million from £187 million on the same period last year.Acting Chief Executive, Barry Elson, said: “Today’s results reflect a good first quarter. Broadband growth, successful marketing and the value of our… Continue reading Telewest Debts Reduce As Subscriber Figures Grow

Satellite broadcaster BSkyB has reported, along with its third quarter results, that subscriber growth didn’t meet expectations, as it slowed to 66,000 net new subscribers over the period.This is below the average of 100,000 a quarter needed if Sky is to meet its target of eight million direct to home (DTH) subscribers by the end… Continue reading Sky Subscriber Rates Drop But Sky Plus Doing Well