Last week Express Newspapers boss, Richard Desmond, reaffirmed his commitment to launching a free-sheet evening newspaper in London to compete directly with the Evening Standard. Nik Vyas, group press director at ZenithOptimedia, explains why advertisers are eagerly awaiting the title…With all Richard Desmond has had to deal with over the past few months (an aborted… Continue reading NewsLine Column: Desperately Seeking Desmond
Radio audience measurement body RAJAR is to seek the advice of advertisers on how it should proceed with the introduction of an electronic measurement system.The company’s new managing director, Sally de la Bedoyere, has launched a major six-month consultation with advertisers, media agencies and broadcasters on the best way to develop its current diary system… Continue reading RAJAR Launches Consultation On Electronic Measurement
The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace.The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first being… Continue reading Media Agencies Expect To See Client Expenditure Increase
Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head
Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies
The Daily Telegraph has secured Toyota Avensis as the exclusive six-figure sponsor of its cricket orientated activity from now until the end of the summer.The deal will see the car brand sponsor a specially-created supplement to mark the start of the England versus New Zealand test match later this week. This will be followed by… Continue reading Telegraph Secures Toyota For Cricket Sponsorship
Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign
The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April
Trinity Mirror saw a 0.65% rise in week on week analysis in the build-up to Friday’s ousting of Mirror editor, Piers Morgan. The newspaper group’s shares closed at 615p on Friday, just hours before news of the tabloid-chief’s sacking broke (see Sacked Daily Mirror Editor Could Demand Compensation).Elsewhere, the Daily Mail & General Trust was… Continue reading Sharewatch: Trinity Rises In Build-Up To Morgan Ousting
RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion
