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Wanadoo, the UK’s largest internet service provider, has secured a high-profile deal to promote its range of internet services in more than 85 Maplin Electronics stores across the country.The new deal, which soft-launched last month, will see Wanadoo become Maplin’s exclusive internet provider, which means that computers bought from the electronic retailer’s stores will come… Continue reading Wanadoo Bolsters High-Street Presence With Maplin Deal

Culture secretary, Tessa Jowell, has reaffirmed calls for a clear strategy for the digital switchover and has asked the country’s terrestrial broadcasters to draw up an appropriate timetable for the move to be made.The call came as Jowell told MPs that ‘switchover between 2006 and 2010 remains attainable’ and explained that round table talks between… Continue reading Jowell Calls For Switchover Date To Be Set

Emap saw a busy day’s trading yesterday, adding 1.34% to push its share price up to 831˝p. Yesterday the company announced Adam Roland as head of its broadcast innovations division after poaching the high profile media-man from talkSPORT (see Emap Raids TalkSPORT To Find Broadcast Innovations Head).The company has also announced a mammoth £1 million… Continue reading Sharewatch: Emap Creeps Up In Busy Day’s Trading

Viacom Outdoor has appointed Steve Cox to the newly created role of strategic planning director as part of a wide-ranging restructure of its sales and marketing operations.The new position will see Cox move over from his planning and research role in the marketing department to head up the agency sales operation. He will lead four… Continue reading Viacom Outdoor Creates New Strategic Planning Role

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue.The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good progress… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

AOL has cut the cost of its broadband package for home users to below the £20 mark, in a move that further fuels the price war between internet providers vying for business at the low-cost end of the market.Both BT and Telewest have slashed prices in recent months in efforts to tempt custom away from… Continue reading AOL Raises The Stakes In Broadband Price War

Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

Hachette Filipacchi has relaunched its monthly women’s title B for discerning twenty-somethings, as it attempts to strengthen its position in the increasing crowded market.The new-look magazine will hit news-stands on 27 May after months of work by newly appointed publishing director Rita Lewis and editor Frances Sheen. The revamp comprises a new logo, as well… Continue reading Hachette Relaunches B For Discerning Twenty-Somethings

Starcom Mediavest has brokered an innovative promotional deal that will see Emap Advertising and Associated Newspapers join forces to raise awareness of their individual Metro branded products.The partnership will see Emap’s Metro 97.1 FM radio station promote the launch of Associated’s Metro newspaper in Newcastle at the end of this month. The ‘Live In It… Continue reading Emap And Metro Partner For Mini Cross-Promotional Deal

Trinity Mirror remained in focus yesterday with shares dipping by 1.30% as shareholders demanded answers over editorial controls at the Daily Mirror. Some claimed that chief executive, Sly Bailey, must share responsibility for printing hoax pictures of Iraqi prisoners being abused (see Sacked Daily Mirror Editor Could Demand Compensation).Deutsche Asset Management reportedly believes that senior… Continue reading Sharewatch: Trinity Mirror Remains Under Pressure