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Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

Hachette Filipacchi has relaunched its monthly women’s title B for discerning twenty-somethings, as it attempts to strengthen its position in the increasing crowded market.The new-look magazine will hit news-stands on 27 May after months of work by newly appointed publishing director Rita Lewis and editor Frances Sheen. The revamp comprises a new logo, as well… Continue reading Hachette Relaunches B For Discerning Twenty-Somethings

Starcom Mediavest has brokered an innovative promotional deal that will see Emap Advertising and Associated Newspapers join forces to raise awareness of their individual Metro branded products.The partnership will see Emap’s Metro 97.1 FM radio station promote the launch of Associated’s Metro newspaper in Newcastle at the end of this month. The ‘Live In It… Continue reading Emap And Metro Partner For Mini Cross-Promotional Deal

Emap saw a busy day’s trading yesterday, adding 1.34% to push its share price up to 831˝p. Yesterday the company announced Adam Roland as head of its broadcast innovations division after poaching the high profile media-man from talkSPORT (see Emap Raids TalkSPORT To Find Broadcast Innovations Head).The company has also announced a mammoth £1 million… Continue reading Sharewatch: Emap Creeps Up In Busy Day’s Trading

Viacom Outdoor has appointed Steve Cox to the newly created role of strategic planning director as part of a wide-ranging restructure of its sales and marketing operations.The new position will see Cox move over from his planning and research role in the marketing department to head up the agency sales operation. He will lead four… Continue reading Viacom Outdoor Creates New Strategic Planning Role

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue.The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good progress… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

AOL has cut the cost of its broadband package for home users to below the £20 mark, in a move that further fuels the price war between internet providers vying for business at the low-cost end of the market.Both BT and Telewest have slashed prices in recent months in efforts to tempt custom away from… Continue reading AOL Raises The Stakes In Broadband Price War

Radio audience measurement body RAJAR is to seek the advice of advertisers on how it should proceed with the introduction of an electronic measurement system.The company’s new managing director, Sally de la Bedoyere, has launched a major six-month consultation with advertisers, media agencies and broadcasters on the best way to develop its current diary system… Continue reading RAJAR Launches Consultation On Electronic Measurement

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace.The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first being… Continue reading Media Agencies Expect To See Client Expenditure Increase

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head