French advertising giant Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach 357 million, reversing the trend from Q4 2003, when it fell by 3.8%.Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although… Continue reading Havas Revenues Go Positive But UK And US Still Down
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ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion
Few media stocks broke the 1% increase barrier yesterday, with many seeing a decline in share price. ITV suffered badly, slipping by 3.12% to 124źp as the company moves to secure several high profile deals and aquisitions.The broadcaster has announced continuing rights to Formula 1 racing as well as the acquisition of the ITV News… Continue reading Sharewatch: ITV Falters Despite Several Big Deals
Aegis Media has announced Nigel Sharrocks as the new chief executive of its UK and Ireland operations following the unexpected departure of Mark Craze from the position earlier this month.Sharrocks comes to the role with a plethora of advertising and management experience. Having been managing director at Warner Brothers Pictures since 1999 he is used… Continue reading Aegis Appoints New Chief To Replace Craze
Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch
Emap Automotive has announced the closure of its established computing title, Internet Magazine, with the current issue marking the end of the title’s ten-year run.The decision was taken following a sharp decline in circulation and a downturn in the market for internet publications in general. The title had dipped by 26% to just over 14,000… Continue reading Emap Pulls The Plug On Internet Magazine
Channel 4 is set to record a ratings smash next month as it airs the final episode of hit sitcom Friends sandwiched between the two opening-night shows of Big Brother.The latest outing of Big Brother will be the fifth series shown by Channel 4, proving highly lucrative, if a little controversial. The last series was… Continue reading Channel 4 To Stage Ratings Coup With Friends And Big Bro
ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem
Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television
BBC Worldwide has secured Masterfoods’ Dolmio pasta sauce brand as the sole advertiser in the first issue of its forthcoming cookery magazine, Easy Food, which launches later this year.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature a range of display ads, advertorials and editorial from Dolmio, making… Continue reading BBC Food Magazine Is A Tasty Option For Dolmio
