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MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

Subscription-based digital terrestrial service Top Up TV has announced the appointment of Matt Seaman as the company’s sales and marketing director following his defection from Freeview in February.Seaman joins the embryonic television firm after three months of compulsory gardening leave from his previous role as Freeview general manager. Top Up is now certain to use… Continue reading Top Up TV Confirms Appointment Of Freeview Manager

United Business Media (UBM) is performing ahead of last year and is expected to achieve 15% margin target in 2004.At the company’s Annual General Meeting, chairman, Geoff Unwin, said: “2004 has started well. All of our businesses are performing ahead of last year, consistent with the positive trends of the second half of 2003.”The US… Continue reading United Business Media In Line With Target Says Chairman

The Sunday Telegraph will this weekend publish the first part of its Commuter Guide 2004 in an attempt to give city-bound travellers handy information on country life within easy reach of London.The guide, the second part of which will be published on 16 May, gives detailed information on key commuter train lines into London and… Continue reading Telegraph Targets Commuters With Weekend Rail Guide

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region.The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia.It is understood that the new… Continue reading WPP Unveils Maxus Global As Third Media Network

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point.The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture company… Continue reading Omnicom Pools Resources To Form UK Buying Point

Commercial radio is leading the way out of the advertising downturn and is continuing to increase its delivery of core audiences to advertisers, according to the Radio Advertising Bureau.The latest RAJAR listening data for the first quarter of 2004 reveals year on year growth in both hours and weekly reach amongst a number of key… Continue reading Commercial Radio Increases Offering To Advertisers

The Daily Telegraph has announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies.The move will see The Telegraph Business Club launching on 11 May with a double page spread in the business section of The Daily Telegraph, as… Continue reading Telegraph Forms New Club To Woo Business Readers

Internet heavyweight Yahoo! has announced the launch of its latest product, Launchcast Radio, a new service enabling users to tailor their listening to individual tastes and screen out unwanted content.The service works by inviting users to rate their favourite artists and only playing content deemed suitable to those tastes. The service can introduce new artists… Continue reading Yahoo! Offers Tailor Made Internet Radio Content

The Daily Telegraph has announced the creation of a new “Business Club” section to attract new business readers and bolster its audience of medium sized company chiefs.The move will see The Telegraph Business Club launching on May 11th with a double page spread in the business section The Daily Telegraph as well as a dedicated… Continue reading Telegraph Forms New Club To Woo Business Readers