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The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Commercial radio group GWR was seen in focus yesterday, with shares rising by 1.18% after revealing plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale,… Continue reading Sharewatch: GWR Boosted By New Digital Initiative

Chrysalis Radio was buoyant last week, rising by 1.39% to 219p in week on week analysis. On Wednesday the group unveiled a £800,000 television advertising campaign to promote the LBC 97.3 FM breakfast show in the wake of furious marketing activity from its rivals closest London-based rivals (see LBC Gears Up For Breakfast Battle With… Continue reading Sharewatch: Chrysalis Rises Following Advertising Push

MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool

US-based international media group, Pearson, has announced that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, the Financial Times, recover.Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson, although these remain volatile from week to week,… Continue reading Financial Times Sees Advertising Revenue Recover

Commercial radio group GWR has revealed plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale, will distribute news, sport, entertainment and stock market information to… Continue reading GWR To Boost Digital Radio With Multi-Media Initiative

Radio One breakfast show host Chris Moyles helped to increase the station’s breakfast audience by 17% in the first quarter of this year, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows the loud-mouth DJ saw audiences increase by almost half a million in… Continue reading Breakfast Success For Moyles Fails To Boost Radio One

IPC Media’s best selling television listings magazine, What’s On TV, has been named as the official sponsor of this year’s British Soap Awards.The deal will see the title sponsoring both the awards, to be held at BBC Television Centre, and the now infamous after show parties. What’s On TV has sponsored the prestigious event since… Continue reading What’s On TV Bags Soap Awards Sponsorship Deal

Emap Performance has begun the countdown to Kerrang! Radio‘s seminal FM debut with the confirmation of a 10 June launch date for the station’s first analogue broadcasts in the West Midlands.Kerrang 105.2, which has been in development for over two years, will cover Birmingham and Wolverhampton as well as surrounding areas and parts of Warwickshire… Continue reading Emap Sets Launch Date For Kerrang’s FM Debut

Metro, the Associated Newspaper-owned morning freesheet, has appointed Karen Wall as its new marketing director, filling the position left vacant following Linda Grant’s defection to Capital Radio last year.The new role will see Wall assume responsibility for all Metro‘s consumer and trade marketing, with a specific brief to strengthen the paper’s relationship with its readers… Continue reading Metro Finally Replaces Grant As Marketing Director