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A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons

Many radio groups saw a dip in share price last week following the publication of latest RAJAR data for the first quarter of 2004. Chrysalis saw the largest fall, slipping 6.85% week on week to close at 204p> Meanwhile, rival Capital dipped by 1.89% during the same period to rest at 466p.Johnny Vaughan recently took… Continue reading Sharewatch: Major Radio Groups Remain In Focus

GWR is investing £1 million in a cross-media advertising campaign to promote Classic FM after the latest RAJAR figures revealed that more than 6.5 million people now tune in to the station each week.The campaign, which is the first of its kind in the station’s history, will target around 10 million people with a range… Continue reading Classic FM Invests £1 Million In Cross-Media Campaign

Giant poster firm Megaposter has secured mobile phone manufacturer Sony Ericsson to launch a campaign to promote the launch of its new T630 cameraphone.The large format billboard featuring the phone has been erected on Shoreditch High Street to maximise exposure to the area’s clubbing and drinking district, frequented regularly by the young, style-conscious Londoners that… Continue reading Megaposter Signs Sony For Shoreditch Site

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading Times Readership Slumps Amid Mounting Losses

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading NRS National Newspaper Round-Up – March 2004

Capital 95.8 FM has secured a five month-long deal with Subway sandwich restaurants to become the exclusive broadcast sponsor of its daily ‘workforce anthems’.The sponsorship will invite listeners to register their favourite song to get them through the working day. Every feature will be topped and tailed with Subway taglines and a competition element will… Continue reading Capital Secures Tasty Sponsorship Deal With Subway

ITV Sales has secured Sherry brand Tio Pepe as the broadcast sponsor of its forthcoming Hell’s Kitchen series, which sees Gordon Ramsay employ a team of celebrities to work in his restaurant.The new live programme will see ten celebrities receive a week’s training before trying their luck in Ramsay’s new kitchen. Viewers will be able… Continue reading ITV Enters Hell’s Kitchen With Gordon Ramsay

ITV has announced plans to acquire SMG’s stake in GMTV for £31 million and is to bid for the remaining 25% of the breakfast broadcasting network, which is owned by the Walt Disney Company.The proposed buy-out is part of a wide-ranging deal that will also see ITV take-over the sale of SMG’s national television airtime… Continue reading ITV To Acquire SMG’s Stake In GMTV For £31 Million

The Daily Mail & General Trust’s bid to take control of the Telegraph titles has been thrown into doubt following a split with private equity house Cinven, leaving the newspaper group to search for another partner before the impending deadline for completed bids.The relationship between DMGT and Cinven is believed to have broken down over… Continue reading Daily Mail Drops Cinven As Partner For Telegraph Bid