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Internet heavyweight Yahoo! has announced the launch of its latest product, Launchcast Radio, a new service enabling users to tailor their listening to individual tastes and screen out unwanted content.The service works by inviting users to rate their favourite artists and only playing content deemed suitable to those tastes. The service can introduce new artists… Continue reading Yahoo! Offers Tailor Made Internet Radio Content

The Daily Telegraph has announced the creation of a new “Business Club” section to attract new business readers and bolster its audience of medium sized company chiefs.The move will see The Telegraph Business Club launching on May 11th with a double page spread in the business section The Daily Telegraph as well as a dedicated… Continue reading Telegraph Forms New Club To Woo Business Readers

Newspaper giant Trinity Mirror dipped yesterday, sliding 1.91% to close at 617p. The company today revealed that an upturn in advertising had pushed revenues for the first four months of the year up by nearly 5%.Chairman of Trinity Mirror, Sir Victor Blank, will deliver the good news at the companys annual general meeting later today.… Continue reading Sharewatch: Trinity Dips Ahead Of Upbeat Results

Commercial radio group GWR was seen in focus yesterday, with shares rising by 1.18% after revealing plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale,… Continue reading Sharewatch: GWR Boosted By New Digital Initiative

RAJAR has announced that four new contenders have entered the race to provide the radio ratings organisation with an electronic measurement system to replace the current diary-based system of listener research.Although RAJAR has not released the names of those bidding for the contract to supply the meters, all four newcomers have very different approaches to… Continue reading RAJAR Auditions New Electronic Audio Meters

Channel 4 has secured TalkTalk, the new home phone company from The Carphone Warehouse, as the exclusive broadcast sponsor of this year’s Big Brother.The deal, negotiated by Matters Media, includes a range of branding and idents that will be screened with every episode of the now infamous reality-TV marathon on both Channel 4 and E4.The… Continue reading Channel 4 Talks Up Big Brother Sponsorship

Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever

Advertisers look set to pay up to £100,000 for a standard 30-second spot during the final episode of Channel 4’s long running American sitcom, Friends, which is due to be broadcast later this month.A range of mobile phone brands, car manufacturers and beauty advertisers are fighting to secure airtime during the finalé of one of… Continue reading Advertisers Line Up For Channel 4 Friends Finalé

Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

Times Newspapers has reportedly revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year.The group, which publishes The Times and The Sunday Times, is understood to have filed accounts revealing it is still very much in the red, despite a small rise in turnover to… Continue reading Tabloid Pushes Losses At The Times To £28 Million