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MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven

The Institute of Practitioners in Advertising has launched a withering attack on the BBC’s increasingly aggressive approach to programming and self-promotion in its submission on the Corporation’s Charter Review.The advertising agency body’s document to the Department of Culture Media and Sport calls for the Government to reign in the BBC more tightly to its public… Continue reading IPA Report Deplores Aggressive And Commercial BBC

ZenithOptimedia has appointed Steve King as chief executive of its global operations following the announcement that John Perriss is stepping down after more than fifteen years at the global media services company.King’s promotion from his current postion of chief executive of ZenithOptimedia for Europe, the Middle East and Africa, has put an end to speculation… Continue reading ZenithOptimedia Appoints King As Global Chief Executive

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International.Gannett, which is also one of the UK’s largest regional newspaper groups, is understood to have told analysts in New York that it is examining a number of… Continue reading Gannett Confirms Plans To Swoop On Telegraph Titles

The Daily Mail & General Trust has announced that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market.The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five months… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

Starcom Motive has retained the £10 million media planning and buying account for Kia Motors UK, in a move that ends speculation that the business would be put to full agency review.Kia started informal talks with rival networks following a creative review of its account in November 2003, but has now decided to remain at… Continue reading Starcom Motive Retains £10 Million Kia Account

Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses

The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises

Daily Mail & General Trust climbed by 1.83% to close at 666p ahead of results announced today showing a 5.4% increase in display advertising revenues in the five months to February. However, the group is still on rocky ground as the Evening Standard saw sales decline by 5% year on year, while daily free-sheet Metro… Continue reading Sharewatch: Daily Mail Climbs Ahead Of Results