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Top Up TV, the new pay-television service offering Freeview customers a range of ten additional channels, has announced that it will launch on 31 March.The new service will initially only be available to viewers using old ITV Digital boxes, requiring a viewing card to decode the Top Up TV signal. The channel line-up, including E4,… Continue reading Top Up TV Confirms End Of March Launch Date

Online market research firm E-Consultancy is calling for the creation of an independent body to develop best practice guidelines for the rapidly expanding search targeted marketing sector.Search targeted marketing now accounts for more than 35% of online advertising revenue and increasing competition in the sector has lead to calls for the creation an independent industry… Continue reading Search Marketing Needs Best Practice Guidelines

ITV has secured Heinz Salad Cream and Tomato Ketchup as the sponsor of its high-rating soap Emmerdale for the second year running, following success last year when it reported record sales during the sponsorship period.The deal follows on from last year’s six-month promotion, which saw the FMCG manufacturer pay around £6 million to target ITV1… Continue reading ITV Secures Heinz Salad Cream As Emmerdale Sponsor

Outdoor media giant JCDecaux has announced strong earnings growth during what chairman Jean-Francois Decaux described as a “milestone” 2003.The group also predicted increased growth throughout 2004 as it published full-year results today, announcing “record results” and “the highest margins among the international players.”The company’s net income increased by 57.3% to €40.9 million during the last… Continue reading JCDecaux Signals Healthy Growth During 2003

Daily Mail & General Trust climbed by 1.83% to close at 666p ahead of results announced today showing a 5.4% increase in display advertising revenues in the five months to February. However, the group is still on rocky ground as the Evening Standard saw sales decline by 5% year on year, while daily free-sheet Metro… Continue reading Sharewatch: Daily Mail Climbs Ahead Of Results

The Institute of Practitioners in Advertising has launched a withering attack on the BBC’s increasingly aggressive approach to programming and self-promotion in its submission on the Corporation’s Charter Review.The advertising agency body’s document to the Department of Culture Media and Sport calls for the Government to reign in the BBC more tightly to its public… Continue reading IPA Report Deplores Aggressive And Commercial BBC

ZenithOptimedia has appointed Steve King as chief executive of its global operations following the announcement that John Perriss is stepping down after more than fifteen years at the global media services company.King’s promotion from his current postion of chief executive of ZenithOptimedia for Europe, the Middle East and Africa, has put an end to speculation… Continue reading ZenithOptimedia Appoints King As Global Chief Executive

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International.Gannett, which is also one of the UK’s largest regional newspaper groups, is understood to have told analysts in New York that it is examining a number of… Continue reading Gannett Confirms Plans To Swoop On Telegraph Titles

The Daily Mail & General Trust has announced that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market.The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five months… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

Starcom Motive has retained the £10 million media planning and buying account for Kia Motors UK, in a move that ends speculation that the business would be put to full agency review.Kia started informal talks with rival networks following a creative review of its account in November 2003, but has now decided to remain at… Continue reading Starcom Motive Retains £10 Million Kia Account