More Uncategorised articles

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia.The research shows that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market the group found time and… Continue reading Consumers Reluctant To Upgrade To Digital Television

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic.The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but that… Continue reading Internet Users Want Number Of Pop-Ups Limited

The Government has brought in a senior member of the ITV board of directors to help in the search for a hard-hitting candidate to take over from Gavyn Davies as chairman of the BBC.Sir George Russell, a senior non-executive director of ITV and former chairman of the Independent Television Commission, will sit on a four-person… Continue reading ITV Director To Help Choose New BBC Chairman

Internet users react more positively to advertising on websites they have a strong relationship with, according to the latest research from the Association Of Online Publishers.The study claims that users of quality content websites, such as economist.com, FT.com and guardian.co.uk, are the most attractive audience to advertisers both in terms of demographic and online behaviour.These… Continue reading Research Shows Context Is Key For Online Advertising

Channel 4 enjoyed a night of ratings euphoria on Friday with the final episode of its high-profile American comedy-drama, Sex and the City, coming to a climactic end.Unofficial overnight figures from BARB show that a peak of 4.4 million viewers turned on to watch the culmination of the programme’s sixth series, which secured an impressive… Continue reading Over 4 Million Tune In For Sex And The City Finalé

Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board

Amid a slow trading day for media stocks, Independent News & Media made the day’s largest rise, pushing up by 1.85% to 137žp after ditching the broadsheet edition of its flagship daily newspaper to produce a tabloid-only budget special yesterday (see Independent Ditches Broadsheet For Budget Special).Daily Mail & General Trust also managed a rise,… Continue reading Sharewatch: INM Rises After Ditching Broadsheet Edition

MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia.Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow to $22.6 billion this year; by 2012 revenues should hit $29.5 billion, says the Television In Western Europe… Continue reading European Pay-TV Revenues To Exceed Adspend In 2004