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The Government has brought in a senior member of the ITV board of directors to help in the search for a hard-hitting candidate to take over from Gavyn Davies as chairman of the BBC.Sir George Russell, a senior non-executive director of ITV and former chairman of the Independent Television Commission, will sit on a four-person… Continue reading ITV Director To Help Choose New BBC Chairman

Internet users react more positively to advertising on websites they have a strong relationship with, according to the latest research from the Association Of Online Publishers.The study claims that users of quality content websites, such as economist.com, FT.com and guardian.co.uk, are the most attractive audience to advertisers both in terms of demographic and online behaviour.These… Continue reading Research Shows Context Is Key For Online Advertising

Channel 4 enjoyed a night of ratings euphoria on Friday with the final episode of its high-profile American comedy-drama, Sex and the City, coming to a climactic end.Unofficial overnight figures from BARB show that a peak of 4.4 million viewers turned on to watch the culmination of the programme’s sixth series, which secured an impressive… Continue reading Over 4 Million Tune In For Sex And The City Finalé

Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board

Online market research firm E-Consultancy is calling for the creation of an independent body to develop best practice guidelines for the rapidly expanding search targeted marketing sector.Search targeted marketing now accounts for more than 35% of online advertising revenue and increasing competition in the sector has lead to calls for the creation an independent industry… Continue reading Search Marketing Needs Best Practice Guidelines

ITV has secured Heinz Salad Cream and Tomato Ketchup as the sponsor of its high-rating soap Emmerdale for the second year running, following success last year when it reported record sales during the sponsorship period.The deal follows on from last year’s six-month promotion, which saw the FMCG manufacturer pay around £6 million to target ITV1… Continue reading ITV Secures Heinz Salad Cream As Emmerdale Sponsor

Outdoor media giant JCDecaux has announced strong earnings growth during what chairman Jean-Francois Decaux described as a “milestone” 2003.The group also predicted increased growth throughout 2004 as it published full-year results today, announcing “record results” and “the highest margins among the international players.”The company’s net income increased by 57.3% to €40.9 million during the last… Continue reading JCDecaux Signals Healthy Growth During 2003

Amid a slow trading day for media stocks, Independent News & Media made the day’s largest rise, pushing up by 1.85% to 137žp after ditching the broadsheet edition of its flagship daily newspaper to produce a tabloid-only budget special yesterday (see Independent Ditches Broadsheet For Budget Special).Daily Mail & General Trust also managed a rise,… Continue reading Sharewatch: INM Rises After Ditching Broadsheet Edition

MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven