A poor day of trading yesterday saw falls in share price for all but six of the main media stocks, with Chrysalis suffering most. The radio group dropped 4.53% to rest at 216p despite the announcement of a six-figure advertising campaign between London-based LBC 97.3 FM and the Singapore Tourism Board (see LBC Secures Deal… Continue reading Sharewatch: Chrysalis Tumbles After Poor Day’s Trading
Last month the National Readership Survey released new data showing the length of time taken by titles to accumulate readers. James Papworth, ad marketing manager at IPC Prospector, explains how this will help to transform the ‘black art’ of media planning in magazines…Much of advertising is built around what is legally termed the ‘mere puff’.… Continue reading NewsLine Column: NRS And The Black Art Of Media Planning
The Commercial Radio Companies Association has announced that former Channel 5 chief executive, David Elstein, take over as chairman next month following the departure of Lord Eatwell.Eatwell has been credited with many key achievements throughout his four-year chairmanship, including maintaining industry unity despite increasing competition, promoting understanding of the medium and securing several vital legislative… Continue reading Commercial Radio Body Appoints Elstein As Chairman
UK advertising expenditure rose by a healthy 2.5% last year to more than £17 billion as the ongoing downturn showed further signs of coming to an end.The latest figures released by the Advertising Association and the World Advertising Research Centre reveal that the market outperformed predictions during 2003 to emerge from instability into a period… Continue reading UK Adspend Tops £17 Billion As Recovery Beckons
Emap has confirmed plans to close its veteran teenage magazine J-17 and has suspended publication of style bible The Face with the possibility of the title being sold or reinvented.The last edition of J-17 will go on sale on 12 April almost twenty years after launching in the notoriously fickle teenage market. The magazine saw… Continue reading Emap Confirms J-17 To Close And Face Suspended
Product placement in Hollywood movies such as The Matrix, Minority Report and James Bond can be highly effective in generating brand awareness, according to the latest research from Mediaedge:cia.The study of 11,300 people in 20 countries found that brands advertised through product placement are more likely to get noticed by film fans than those in… Continue reading Product Placement Is An Effective Brand Strategy
Emap Performance has announced the appointment of Travis Baxter as managing director of Kerrang! Radio with responsibility for driving growth of the rock music station.The newly created position will see Baxter head-up the launch of Kerrang! 105.2 in the West Midlands, which will begin broadcasting as a full-time FM station later this year. Responsibility for… Continue reading Kerrang! Radio Appoints Baxter To Oversee Expansion
The Daily Telegraph has secured a deal with the New York Times to become the exclusive British carrier of a weekly eight-page supplement showcasing premium content from the American newspaper.Entitled The New York Times International Weekly, the supplement will contain a series of cherry-picked features, reports and graphics from the American broadsheet. It will also… Continue reading Telegraph Deal Gives Readers Taste Of The Big Apple
The Sun, Sky and Capital Radio have been named as some of the UK’s strongest media brands in the latest survey of senior agency figures from Ocean Consulting.The fifth annual Media Brands study shows how 36 directors from more than 20 agencies view the brand health of UK media companies and their products.In the national… Continue reading Agency Survey Reveals UK’s Strongest Media Brands
In a week of tentative trading following the Madrid terror attacks, Ulster TV made good headway, pushing its share price up by 2.51% to 429˝p in week on week analysis. The company recently announced a significant 10% increase in revenues in the first quarter of 2004, ahead of an ITV growth forecast of 8% by… Continue reading Sharewatch: Ulster TV Leads In Difficult Week
