The Times Online has re-launched its business channel in the first of a series of changes to its online services.The Times’ business section has been completely re-designed to allow users to assess business information by industry sector, the method used by its paid-for rival, the Financial Times.The site will contain free to access content from… Continue reading Times Online Re-Vamps Business Section
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
New research has revealed that adding sound to online advertising can increase brand awareness by anywhere between 15% and 168%.Three leading advertisers, including Johnson and Johnson, participated in the study that was conducted between July and August 2003. Responses to each brand’s advertising were measured using Dynamic Logic’s AdIndex methodology.Consumers were asked questions measuring ad… Continue reading Research Shows Sound Boosts Online Ad Awareness
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific… Continue reading Espotting And Lastminute Launch European Ad Campaign
Carlton was seen up yesterday as investors considered the likely cost-savings of its planned merger. The stock was seen up 1.94%.Elsewhere, investors considered reports that US media giant Viacom is planning to offload Blockbuster, its video rental chain, to a group of private equity buyers.Broader market sentiment was further boosted by further economic data which… Continue reading Sharewatch: Carlton Rises As Merger Moves On
Viacom Outdoor has snatched the GNER advertising sales contract from Maiden Outdoor, in a move that has dealt a blow to its rival’s core railway station business.The new seven-year deal, which begins in January, represents the first rail contract for the company, which has been looking to expanding into the sector for sometime.It includes the… Continue reading Viacom Outdoor Swipes GNER Contract From Maiden
Outdoor advertising continued to perform strongly in the three months to September with revenue increasing by 6.6% year on year to more than £195 million, according to the latest figures from the Outdoor Advertising Association.The data for the third quarter represents an increase of 9.5% for the first nine months of the year and shows… Continue reading Q3 Gain Makes Outdoor The UK’s Fastest Growing Medium
Emap has appointed James Mallinson as its first ever cross-media director with responsibility for developing the FHM brand across a range of platforms.The role has been created in response to the increasing demand for cross-media campaigns and for brand-focussed solutions for FHM. It will see Mallinson, previously FHM advertisement manager, work exclusively on all areas… Continue reading Emap Appoints First Ever FHM Cross-Media Director
Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004.Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science &… Continue reading Reed Cautious On 2004 Prospects
