New research has revealed that adding sound to online advertising can increase brand awareness by anywhere between 15% and 168%.Three leading advertisers, including Johnson and Johnson, participated in the study that was conducted between July and August 2003. Responses to each brand’s advertising were measured using Dynamic Logic’s AdIndex methodology.Consumers were asked questions measuring ad… Continue reading Research Shows Sound Boosts Online Ad Awareness
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific… Continue reading Espotting And Lastminute Launch European Ad Campaign
Capital Radio was seen in the spotlight yesterday, up 2.06% despite widespread profit taking following yesterdays surge in the market.Elsewhere, Pearson fell 2.19% as investors considered its high US – exposure in the light of continued weakness in the dollar.The media sector also digested news from Merril Lynch, which revealed major media advertising pacing in… Continue reading Sharewatch: Capital Rises Despite Profit Taking
ITV1 and BBC One have unveiled their Christmas schedules as they compete for viewers in the increasingly competitive multi-channel marketplace.ITV1’s Christmas programming will include the finalé of Pop Idol, which will reveal who will follow in Will Young’s footsteps. There will also be a World Idol special, which will see winners from around the world… Continue reading ITV And BBC Get Festive With Christmas Schedule Launches
The youth market has long been the holy grail for advertisers seeking to target lucrative and impressionable consumers. This is particularly the case for technology marketers armed with the assumption that the youth market is dominated by early adopters, who are easily impressed by the latest products.However, new research from the ROAR consortium shows that… Continue reading Feature: Don’t Throw Youth At The Problem
Carlton Screen Advertising has secured Sminoff as the first brand to use its recently launched IMAX cinema advertising package.The campaign, featuring a specially created 60-second execution, will initially run across three 60 foot-high IMAX screens in London, Manchester and Bradford, before launching across a further three screens next year.Carlton Screen Advertising claims the new package… Continue reading Carlton Secures Smirnoff For New IMAX Cinema Package
The BBC is launching its biggest ever advertising campaign to promote its interactive arm, BBCi, amid renewed calls for tough restrictions to be applied to the Corporation’s £111 million per year internet services.The BBC has recruited Formula One racing driver, Jenson Button, to front the campaign for its new-look digital information service in a move… Continue reading BBCi Launches Biggest Ever Advertising Campaign
The UK business community considers the regional press to be the most useful vehicle for advertising, according to the latest research from the Newspaper Society.The Business Choice II survey, carried out by NOP, shows that 49% of consumers find the regional press the most useful for general business advertising. It also reveals that a quarter… Continue reading Regional Press Pulls In UK Business Advertisers
The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation.The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel 4,… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction
