Carlton Screen Advertising has secured Sminoff as the first brand to use its recently launched IMAX cinema advertising package.The campaign, featuring a specially created 60-second execution, will initially run across three 60 foot-high IMAX screens in London, Manchester and Bradford, before launching across a further three screens next year.Carlton Screen Advertising claims the new package… Continue reading Carlton Secures Smirnoff For New IMAX Cinema Package
The BBC is launching its biggest ever advertising campaign to promote its interactive arm, BBCi, amid renewed calls for tough restrictions to be applied to the Corporation’s £111 million per year internet services.The BBC has recruited Formula One racing driver, Jenson Button, to front the campaign for its new-look digital information service in a move… Continue reading BBCi Launches Biggest Ever Advertising Campaign
The UK business community considers the regional press to be the most useful vehicle for advertising, according to the latest research from the Newspaper Society.The Business Choice II survey, carried out by NOP, shows that 49% of consumers find the regional press the most useful for general business advertising. It also reveals that a quarter… Continue reading Regional Press Pulls In UK Business Advertisers
Emap’s flagship rock magazine Kerrang! has appointed Flytxt to launch its first ever mobile marketing campaign.The campaign will centre around the Pandora’s panel section of the magazine and will invite readers to voice their opinions on various bands and issues. It also aims to encourage repeat sales, as readers will want to find out if… Continue reading Kerrang! Launches First Mobile Marketing Campaign
Graham Duff, the new managing director of ITV Sales, has named Gary Digby, the Carlton Sales managing director, as his new right hand man, in a move the brings him close to completing his senior management line-up.It is understood that Digby saw off competition from his current boss at Carlton Sales, Steve Platt, and Granada… Continue reading Duff Names Carlton’s Digby As ITV Sales Director
Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch.Also On MediaTel Insight Today…Price Takes Over From Speed In Broadband BattlePrice, rather than speed, is becoming the primary factor for consumers signing up to broadband internet services, according… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
The internet is rapidly gaining ground on more traditional media with European consumers now spending more time online than reading magazines, according to new research commissioned by the European Interactive Advertising Association.The study, carried out by Millward Brown, shows that the internet now accounts for an average 10% of media consumption in Europe, placing it… Continue reading People Spend More Time Online Than Reading Magazines
Trinity Mirror was the media sector’s big story yesterday after revealing plans to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million (see Trinity Mirror Sells Irish Titles To 3i For £46 Million). The stock fell 0.56%.Elsewhere, Capital Radio was seen in the spotlight up 3.41% as it followed… Continue reading Sharewatch: Trinity Mirror Falls Despite Sell Off
MXR is hoping to drive the take-up of digital radio receivers with the launch of a dedicated website offering consumers the opportunity to buy a range of the latest DAB products.The website, www.buydigitalradio.com, will offer digital radios made by leading brands including Goodmans, Intempo, Pure and Roberts, whilst providing a commission-based revenue stream to partner… Continue reading MXR To Drive Digital Radio Sales With Dedicated Website
For those of you who missed out – James Papworth, ad marketing manager at IPC Prospector, sums up the high and lows of last week’s Media Research Group One Day Conference.The MRG is a non-profit organisation run by, and for the benefit of its members. Its committee meets in the evenings and at weekends all… Continue reading NewsLine Column: Highs And Lows Of The MRG
