The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation.The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel 4,… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction
The Financial Times has secured an innovative deal with Vodafone Live! to make its news content available to the mobile phone operator’s subscribers.The deal will see the newspaper’s content divided in to two sections: standard and business. The standard service will include the top stories from FT.com, as well as an industry section, a business… Continue reading Financial Times Launches News Service For Vodafone Users
The increasing popularity of Freeview amongst up-market viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline.The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large numbers… Continue reading Freeview Tempts Up-Market Viewers From Terrestrial
SMG Television chief executive, Donald Emslie, has called on the Government to reduce the £300 million a year that ITV currently pays for its analogue television licence.Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set up to… Continue reading SMG Television Boss Calls For End To ITV Super Tax
The European online display advertising market will grow by 12.5% to €793 million in 2003 and almost double to €1.4 billion by 2008, according to a new report from Forrester Research.Also On MediaTel Insight Today…US Radio Revenues Dip By 1% During OctoberRadio advertising revenues in the US declined by 1.0% during October, as weak local… Continue reading MediaTelINSIGHT: European Online Display Market To Double By 2008
Trinity Mirror was the media sector’s big story yesterday after revealing plans to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million (see Trinity Mirror Sells Irish Titles To 3i For £46 Million). The stock fell 0.56%.Elsewhere, Capital Radio was seen in the spotlight up 3.41% as it followed… Continue reading Sharewatch: Trinity Mirror Falls Despite Sell Off
MXR is hoping to drive the take-up of digital radio receivers with the launch of a dedicated website offering consumers the opportunity to buy a range of the latest DAB products.The website, www.buydigitalradio.com, will offer digital radios made by leading brands including Goodmans, Intempo, Pure and Roberts, whilst providing a commission-based revenue stream to partner… Continue reading MXR To Drive Digital Radio Sales With Dedicated Website
For those of you who missed out – James Papworth, ad marketing manager at IPC Prospector, sums up the high and lows of last week’s Media Research Group One Day Conference.The MRG is a non-profit organisation run by, and for the benefit of its members. Its committee meets in the evenings and at weekends all… Continue reading NewsLine Column: Highs And Lows Of The MRG
The BBC looks set to anger its commercial rivals yet again with the announcement that Coca-Cola is to become the multi-million pound sponsor of the weekly music charts used by Radio One and Top Of The Pops.The two-year deal with the Official UK Chart Company will see the soft-drinks giant receive regular plugs during the… Continue reading BBC Comes Under Fire Over Coke’s Chart Sponsorship
IPC’s flagship women’s lifestyle title Marie Claire has secured Vodafone Live to launch an extensive pan-European advertising campaign.The deal will include advertorials and a display campaign featuring the new Vodafone Sharp GX20 mobile phone with the January issue.The advertorial will be focused around the Gharani Strok spring and summer 2004 collection and will feature fashion… Continue reading Marie Claire Secures Vodafone For Pan European Push
