US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Men Are Big Online Spenders, Says StudyThe perception that women are more extravagent spenders than men does not hold true online, judging from… Continue reading MediaTelINSIGHT: US Radio Revenues Rise 4%
ITV Partners Carlton and Granada were seen in focus yesterday after confirming that Graham Duff will head up ITV combined sales operation following the completion of the long awaited £4.5 billion merger. Carlton rose by 2.62%, whilst Granada was seen up by 1.76% (see Duff Appointed To Head Up Merged ITV Sales House).Meanwhile, BSkyB dipped… Continue reading Sharewatch: ITV Partners Slide As Sales Chief Is Announced
Granada Enterprises has secured First Choice holidays to sponsor the third series of ITV’s popular reality game show, I’m A Celebrity Get Me Out Of Here.The deal will see First Choice sponsor all aspects of the series, which returns to ITV1 and ITV2 next year. The agreement also includes a brand presence on the show’s… Continue reading Granada Secures First Choice For Celebrity Sponsorship
RAJAR is re-issuing third quarter listening figures for a number of radio stations and groups with total service areas that include Wales, following a technical problem that caused the initial data to be misreported.The error concerns stations reporting on a six or twelve month sample and was caused by the incorrect application of controls for… Continue reading RAJAR To Re-Issue Listening Figures For Welsh Stations
ITV has confirmed that Graham Duff has been appointed managing director of its merged sales operation.Duff, currently chief executive of Granada Enterprises, will lead the integration of Carlton and Granada’s sales operations following the completion of their long awaited £4.5 billion merger early next year (see Advertising Industry Consulted On ITV Merger Remedy).The new role… Continue reading Duff Appointed To Head Up Merged ITV Sales House
New research has confirmed the increasing role of the media in shaping the moral and social values of children and teenagers.The Young People, Media and Personal Relationships study was commissioned by the ASA, the British Board of Film Classification, the ITC, the BSC and the BBC. It comprised over 100 interviews with 120 young people.The… Continue reading Research Confirms Children’s Reliance On Media
The future of food advertising to children has once again been called into doubt after the Government’s food watchdog launched a consultation to tackle the growing problem of childhood obesity.The Food Standards Agency is inviting consumers to decide whether companies should be allowed to use celebrities to promote fast food, sugary drinks and snack brands… Continue reading Food Advertising To Children Could Face Ban
In the financial services sector traditional marketing is more likely to suffer budget cuts than event marketing, according to new research from event marketing group, George P. Johnson Company (GPJ) and the MPI Foundation.The independent research, which was conducted among 123 marketing directors from large UK companies, documents the changing role, investment levels and effectiveness… Continue reading Research Shows Budgets Redirected To Event Marketing
Future Publishing’s flagship technology title, T3, has secured a deal with The Independent to produce a four part series of mini-magazines for the paper in the run up to Christmas.The deal will see the four mini versions of the magazine, which focuses on designer home entertainment equipment, mobile technology and life-enhancing gadgets, appear in various… Continue reading Future To Produce Mini Magazines For The Independent
ITV1 attracted its biggest audience of the Rugby World Cup so far on Sunday with a peak of 7.1 million viewers tuning in to watch England’s closely fought quarter final victory over Wales.Audiences for the game, which saw England secure victory by 28 points to 17, averaged 6 million and provided ITV1 with a 46.3%… Continue reading England Rugby Victory Draws Record Audience To ITV1
