Ask Jeeves has launched a major integrated broadcast, print, outdoor and internet advertising campaign to strengthen its position against rival online search engines.The campaign builds on the existing ‘Should’ve asked Jeeves’ strapline in an attempt to position the site as the first search engine of choice for internet users seeking information on travel, entertainment, shopping… Continue reading Ask Jeeves Rolls Out New Integrated Ad Campaign
The Independent Television Commission has refused to censure a television campaign for Burger King which featured a woman covered in bite marks, despite complaints from dozens of viewers that it condoned domestic violence.The television watchdog launched an investigation into the commercial after receiving complaints from 83 viewers across the UK. One of the complainants was… Continue reading ITC Refuses To Clamp Down On Burger King Commercial
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million ad campaign, the paper experienced a massive 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
Flytxt has secured Ford to launch an extensive digital and direct marketing campaign to promote awareness of its new Ka.The campaign, which has been developed by digital agency Wunderman, will target young female drivers looking to purchase their first car. The promotion will offer consumers the chance to win a shopping spree to New York.The… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign
The latest ABC circulation figures for the six months to October 2003 seem to reveal that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet… Continue reading ABC National Newspaper Round-Up October 2003
US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Men Are Big Online Spenders, Says StudyThe perception that women are more extravagent spenders than men does not hold true online, judging from… Continue reading MediaTelINSIGHT: US Radio Revenues Rise 4%
BSkyB was the media sector’s big story last week following the controversial appointment of James Murdoch as chief executive (see Murdoch’s Son Lands Top Job At BSkyB). However, the move was expected by the market and weakness already priced in and the stock rose 3.83% week on week.Reports this weekend suggest that BSkyB’s senior non-executive… Continue reading Sharewatch: BSkyB Faces Shareholder Unrest
Emap is gearing up for the launch of Capital 95.8 FM’s new breakfast show by signing Kiss 100 breakfast host Bam Bam for a further three years.Spurning interest from other stations, Bam Bam will stay with Kiss 100 to host the flagship breakfast show until at least January 2007.Commenting on the new contract, Andy Roberts,… Continue reading Emap Gears Up For Breakfast Battle With Capital
ITV has confirmed that Graham Duff has been appointed managing director of its merged sales operation.Duff, currently chief executive of Granada Enterprises, will lead the integration of Carlton and Granada’s sales operations following the completion of their long awaited £4.5 billion merger early next year (see Advertising Industry Consulted On ITV Merger Remedy).The new role… Continue reading Duff Appointed To Head Up Merged ITV Sales House
New research has confirmed the increasing role of the media in shaping the moral and social values of children and teenagers.The Young People, Media and Personal Relationships study was commissioned by the ASA, the British Board of Film Classification, the ITC, the BSC and the BBC. It comprised over 100 interviews with 120 young people.The… Continue reading Research Confirms Children’s Reliance On Media
