Channel 4 has appointed Kevin Henry as commercial projects manager within its client and strategic sales team, as it looks to increase it cross-platform offering to advertisers.The new role will see Henry assume responsibility for developing an integrated sales approach across Channel 4’s commercial departments and its 4 Ventures division. He will report directly to… Continue reading Channel 4 Appoints Henry To Cross Platform Sales Division
The IPA has announced a research initiative, which will provide the industry with a single source media survey.The initiative was conceived by the IPA Media Futures Group, with the collaboration of ISBA, and initial funding will come from the IPA. A series of diverse proposals from research agencies in answer to a broad brief –… Continue reading IPA Research Initiative Proposes Cross Media Survey
Following the recent flurry of activity in the press sector, Nik Vyas, associate director at Zenith Optimedia, explains why the print market is one of the most dynamic and forward thinking of mediums when it comes to creating, nurturing and developing brands…Press is boring and lacks innovation.These are a couple of the criticisms I hear… Continue reading NewsLine Column: Pushing Print
Marks and Spencers has appointed specialist digital content development group, Captive Audience, to trial in-store marketing in the run up to Christmas.As part of the deal Marks and Spencers will unveil a network of digital screens in five of its flaship stores this month.The screens will display 25 second infomercials on 25 key gifting products… Continue reading Marks And Spencers Trials In Store TV Ads
Nearly a quarter of all marketing departments have been let down by websites crashing half way through their advertising campaigns, according to new research from technology group CatchFIRE.The study claims that various technical difficulties with websites often reduce marketing effectiveness and damage corporate reputations. It follows high profile failures such as the launch of the… Continue reading Website Problems Reduce Marketing Effectiveness
Richard Desmond, publisher of the Express newspapers, is understood to have instructed his financial advisors to put together a bid for The Telegraph, amid increasing interest in the assets of the paper’s owner Hollinger International.Daily Mail & General Trust is also understood to be among a group of interested parties that have already approached Lazard,… Continue reading Desmond Puts Together Bid For Telegraph Titles
Capital Radio is to buy London urban radio group, Choice FM, for around £15 million, it announced this morning. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million.Choice operates two Hip Hop and R&B-based stations – 96.9FM in south London, which has been broadcasting since 1990, and… Continue reading Capital Radio Takes Choice FM For £15 Million
BT and Yahoo! are launching the second phase of the £10 million advertising campaign to promote their new co-branded BT Yahoo! internet service as it rolls out to narrowband users for the first time.The campaign, created by Clemmow Hornby Inge, breaks on Friday with three new television executions featuring the fictional Jimmy and Mikey characters… Continue reading BT And Yahoo! Extend Service To Narrowband Users
Professor John Naughton, chairman of RAB-Eye, was quietly damning of the TV industry yesterday as he addressed the IPA Measuring Media in the Future Conference in London.“Old style TV broadcasting has been the dominant beast in the media industry, that dominance is ending, but many, with vested interests, don’t want to accept this.”This new digital… Continue reading RAB-Eye Boss Blasts Television Industry
Granada Enterprises has secured ski specialist, Scott Dunn, to sponsor the new Snow Reports on the ITV News Channel from next month.The Snow Reports will appear on the channel for the first time on 1 December and will be broadcast hourly each day until the end of the ski season. They will feature all the… Continue reading Granada Secures Sponsor For ITV News Snow Report
