Nearly a quarter of all marketing departments have been let down by websites crashing half way through their advertising campaigns, according to new research from technology group CatchFIRE.The study claims that various technical difficulties with websites often reduce marketing effectiveness and damage corporate reputations. It follows high profile failures such as the launch of the… Continue reading Website Problems Reduce Marketing Effectiveness
Richard Desmond, publisher of the Express newspapers, is understood to have instructed his financial advisors to put together a bid for The Telegraph, amid increasing interest in the assets of the paper’s owner Hollinger International.Daily Mail & General Trust is also understood to be among a group of interested parties that have already approached Lazard,… Continue reading Desmond Puts Together Bid For Telegraph Titles
Capital Radio is to buy London urban radio group, Choice FM, for around £15 million, it announced this morning. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million.Choice operates two Hip Hop and R&B-based stations – 96.9FM in south London, which has been broadcasting since 1990, and… Continue reading Capital Radio Takes Choice FM For £15 Million
BT and Yahoo! are launching the second phase of the £10 million advertising campaign to promote their new co-branded BT Yahoo! internet service as it rolls out to narrowband users for the first time.The campaign, created by Clemmow Hornby Inge, breaks on Friday with three new television executions featuring the fictional Jimmy and Mikey characters… Continue reading BT And Yahoo! Extend Service To Narrowband Users
Professor John Naughton, chairman of RAB-Eye, was quietly damning of the TV industry yesterday as he addressed the IPA Measuring Media in the Future Conference in London.“Old style TV broadcasting has been the dominant beast in the media industry, that dominance is ending, but many, with vested interests, don’t want to accept this.”This new digital… Continue reading RAB-Eye Boss Blasts Television Industry
Granada Enterprises has secured ski specialist, Scott Dunn, to sponsor the new Snow Reports on the ITV News Channel from next month.The Snow Reports will appear on the channel for the first time on 1 December and will be broadcast hourly each day until the end of the ski season. They will feature all the… Continue reading Granada Secures Sponsor For ITV News Snow Report
One of the UK’s largest radio groups, GWR, was seen in the spotlight yesterday, rising 5.51% after revealing that pre-tax profits almost trebled during the six months to September (see GWR Profits Treble With Strong Local Group Performance).Rival radio group Chrysalis saw stocks climb 0.80% higher after claiming it had made a strong start to… Continue reading Sharewatch: GWR Buoyed By Positive Sentiment
UK online retail sales grew by 50% year on year to £1.1 billion during October, according to the latest figures from the Interactive Media in Retail Group (IMRG). This is also a 36% rise over September’s sales and could be the start of a Christmas surge for the e-retail sector.Also On MediaTelINSIGHT Today….Global iDTV Take-Up… Continue reading MediaTelINSIGHT:UK Online Retail Will Double To £3.3bn
Channel 4 has appointed Kevin Henry as commercial projects manager within its client and strategic sales team, as it looks to increase it cross-platform offering to advertisers.The new role will see Henry assume responsibility for developing an integrated sales approach across Channel 4’s commercial departments and its 4 Ventures division. He will report directly to… Continue reading Channel 4 Appoints Henry To Cross Platform Sales Division
Nickelodeon is to support the release of Sega’s new Billy Hatcher and the Giant Egg video game with a promotional campaign and a competition offering children the chance to win a range of prizes.The competition, brokered by Viacom Brand Solutions and Target NMI, forms part of combined six-figures package of sponsorship, advertising and promotions to… Continue reading Viacom Brokers Sega Sponsorship For Nickelodeon Channel
