Granada Enterprises has successfully launched three new interactive advertising campaigns, reflecting its commitment to the medium.The ads, for Honda, Ford and BSkyB are the first to air on ITV1 and ITV2 since the broadcaster secured a deal with Sky Interactive to develop its interactive advertising portfolio (see ITV Launches New Interactive Platform For Viewers).The new… Continue reading ITV Unveils New Interactive Ads
The Daily Telegraph is launching a specially commissioned Christmas luxury goods supplement, sponsored by cruise liner group, Cunard.The 48-page stand alone magazine, put together by the Telegraph Magazine’s editorial team, was specially devised for Cunard and reflects the increasing popularity of sponsorship led editorial.The supplement will feature full-colour, full-page ads for luxury brands including Louis… Continue reading Telegraph Launches Luxury Christmas Supplement
The Radio Authority has awarded the new local licence for Glasgow to Saga 105.2 FM, after considering applications from thirteen contenders.Saga Radio will feature easy listening music, mixed with news and lifestyle oriented speech designed to cater for the tastes and interests of listeners aged 50 years and over.According to Saga, the adult population of… Continue reading Saga Secures Glasgow Licence
BSkyB was still the media sector’s big story yesterday following reports that shareholders are planning a major boardroom revolution to try oust all of the non-executives up for election at next week’s annual general meeting. The stock was seen down 0.30%.Elsewhere, Carlton and Granada were seen under pressure, down 3,43% and 3.81% respectively. The groups… Continue reading Sharewatch: BSkyB Wavers Ahead Of Investor Meeting
Earnings at Rupert Murdoch’s News Corporation more than doubled in its first quarter with the media conglomerate’s movie unit reporting the largest growth.The company posted a net profit of $422 million in the three months to the end of September, up from $162 million in the same period last year. Group revenues rose by 22%… Continue reading Film Sales Lift News Corp Profits
Hachette Filipacchi has appointed Tim Kirkman, previously Head of Press at Carat, as its new sales director.In his new position, which he will assume later this month, Kirkman will take responsibility for advertising sales across Hachette’s magazine portfolio which includes Elle, Red and Sugar.The newly created position of Sales Director completes Hachette’s board and senior… Continue reading Hachette Appoints Kirkman As Sales Director
Marketing communications group HHCL/Red Cell and Manning Gottleib have been awarded a £3 million budget to launch a new government campaign highlighting issues surrounding disability.The contract was won after a four way pitch through the Central Office of Information for the Department for Work and Pensions.The campaign, which will begin in the new year, aims… Continue reading HHCL Red Cell Launches Disability Campaign
Capital has secured AOL Broadband to sponsor its London Christmas live music event.AOL is hoping its sponsorship of the 95.8 Capital FM Christmas Live show, will enable it to target the key 25 to 34 year old market. It is also hoped the deal will help AOL emphasise its commitment to music content.AOL Broadband is… Continue reading Capital Secures AOL For Christmas Event Sponsorship
Granada Enterprises has secured Farepak Food and Gifts to sponsor its Christmas programming on its Granada Plus channel.Farepack will sponsor the “pick a perfect Christmas” promotion which will invite viewers to pick their favourite programmes to be screened on Christmas Day.From the beginning of November, Plus will run Farepak-branded teasers and promotions encouraging viewers to… Continue reading Farepak To Sponsor Granada Plus At Christmas
Spending on entertainment and media in Europe’s largest economies will grow at a compound annual growth rate (CAGR) of 3.4% between now and 2007, according to a report published by PricewaterhouseCoopers.Also On MediaTel Insight Today…Mobile Games Set For Big Future, Says AnalysysGaming currently accounts for only a small proportion of European mobile entertainment revenues but… Continue reading MediaTelINSIGHT: E&M Industry To Remain Buoyant
