BSkyB remained the media sector’s big story yesterday as investors continued to assess the likely impact of the appointment of James Murdoch on the group (see Murdoch’s Son Lands Top Job At BSkyB).Murdoch junior has already launched a high profile charm offensive aimed at disgruntled shareholders and has already held meetings with Merrill Lynch and… Continue reading Sharewatch: BSkyB Falls On Dynastic Concerns
National Geographic is setting up a new advertising sales operation in London in order to better compete in the crowded European ad market.The office, which opens today, will be headed up by Steve Middleton, area sales manager of international editions and David Middis, area sales manager of the British Isles edition.Commenting on the expansion, Michel… Continue reading National Geographic Opens London Sales Office
As brands look for more engagements with their customers and agencies seek greater ROI Peter Miles, CEO of student union entertainment network, JVTV, argues that advertisers should go where the audience is. In the case of students that often means the student union bar…Following a very successful trial run during the summer term in which… Continue reading NewsLine Column: Student Media Matures
The growing popularity of digital outdoor products was highlighted at the annual outdoor ad show, Inside Outdoor.During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media.Digital technology was at the heart of proceedings and… Continue reading Inside Outdoor Heralds Arrival Of Digital
BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive.According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple choice… Continue reading Murdoch’s Son Lands Top Job At BSkyB
The Advertising Association’s Food Advertising Unit (FAU) has condemned Labour MP Debra Shipley’s latest attempt to ban the advertising of junk food to children as an unsatisfactory “quick fix” solution.Earlier today Shipley introduced a ten minute rule bill which aims to: “ban the advertising of high fat, high sugar and high salt content food and… Continue reading AA Refutes Calls To Ban Food Ads To Kids
Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising.Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers.Prior to joining the… Continue reading MGN Appoints New Director Of Advertising
Online analysis group, Hitwise, has launched a new lifestyle tool which will enable advertisers to track the profiles of UK internet users across more than 2,500 websites.In partnership with business solutions group, Experian, Hitwise hopes to enable marketers to understand their online customer base more.Based on a sample of over 70,000 panellists, Hitwise Lifestyle overlays… Continue reading Hitwise Launches New Lifestyle Tool
The closing date for the MediaTel Group Sports Quiz is Friday, so visit http://www.mediatelgroup.co.uk/sportsquiz to enter now.Make your 25 sporting predictions now for your chance to win prizes ranging from a haircut at Toni & Guy to a box for you and 9 mates at West Ham in January. Alternatively you could see Justin Timberlake… Continue reading Last Chance To Enter The MediaTel Group Sports Quiz
Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco.Also On MediaTel Insight Today…Mobile Industry Assesses Potential Of Business TextingUntil now, text messaging has been generally regarded as a leisure time pursuit primarily… Continue reading MediaTelINSIGHT: Ad Forecasts From Ad Barometer
