Virgin Radio is launching its biggest ever digital radio promotion, giving away one radio every hour for four weeks to drive awareness of the medium.The national campaign has been designed to boost the profile of the digital platform and position Virgin at the forefront of the “digital radio revolution”.The station has teamed up with the… Continue reading Virgin Radio Teams With DRDB For Radio Giveaway
IPC Media’s international department is strengthening its international focus with the appointment of a business development manager and an account manager.Eszter Cooper has been appointed business development manager, with responsibility for developing IPC’s titles in the international market. Prior to joining IPC Cooper managed a recruitment publishing company in Hungary.Commenting on her appointment, Cooper said:… Continue reading IPC Looks To International Growth With Expanding Team
BSkyB was the media market’s big story yesterday as investors awaited the seemingly inevitable announcement that James Murdoch, son of major shareholder Rupert Murdoch, sill succeed Tony Ball as chairman.However, investors disquiet, over what some investors have called “blatant nepotism” was already priced into the shares and the stock rose 3.67%.Elsewhere, cyclical stocks with a… Continue reading Sharewatch: BSkyB Rises Despite Murdoch Concerns
National Geographic is setting up a new advertising sales operation in London in order to better compete in the crowded European ad market.The office, which opens today, will be headed up by Steve Middleton, area sales manager of international editions and David Middis, area sales manager of the British Isles edition.Commenting on the expansion, Michel… Continue reading National Geographic Opens London Sales Office
As brands look for more engagements with their customers and agencies seek greater ROI Peter Miles, CEO of student union entertainment network, JVTV, argues that advertisers should go where the audience is. In the case of students that often means the student union bar…Following a very successful trial run during the summer term in which… Continue reading NewsLine Column: Student Media Matures
The growing popularity of digital outdoor products was highlighted at the annual outdoor ad show, Inside Outdoor.During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media.Digital technology was at the heart of proceedings and… Continue reading Inside Outdoor Heralds Arrival Of Digital
BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive.According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple choice… Continue reading Murdoch’s Son Lands Top Job At BSkyB
The Advertising Association’s Food Advertising Unit (FAU) has condemned Labour MP Debra Shipley’s latest attempt to ban the advertising of junk food to children as an unsatisfactory “quick fix” solution.Earlier today Shipley introduced a ten minute rule bill which aims to: “ban the advertising of high fat, high sugar and high salt content food and… Continue reading AA Refutes Calls To Ban Food Ads To Kids
Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising.Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers.Prior to joining the… Continue reading MGN Appoints New Director Of Advertising
Online analysis group, Hitwise, has launched a new lifestyle tool which will enable advertisers to track the profiles of UK internet users across more than 2,500 websites.In partnership with business solutions group, Experian, Hitwise hopes to enable marketers to understand their online customer base more.Based on a sample of over 70,000 panellists, Hitwise Lifestyle overlays… Continue reading Hitwise Launches New Lifestyle Tool
