Online analysis group, Hitwise, has launched a new lifestyle tool which will enable advertisers to track the profiles of UK internet users across more than 2,500 websites.In partnership with business solutions group, Experian, Hitwise hopes to enable marketers to understand their online customer base more.Based on a sample of over 70,000 panellists, Hitwise Lifestyle overlays… Continue reading Hitwise Launches New Lifestyle Tool
The closing date for the MediaTel Group Sports Quiz is Friday, so visit http://www.mediatelgroup.co.uk/sportsquiz to enter now.Make your 25 sporting predictions now for your chance to win prizes ranging from a haircut at Toni & Guy to a box for you and 9 mates at West Ham in January. Alternatively you could see Justin Timberlake… Continue reading Last Chance To Enter The MediaTel Group Sports Quiz
Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco.Also On MediaTel Insight Today…Mobile Industry Assesses Potential Of Business TextingUntil now, text messaging has been generally regarded as a leisure time pursuit primarily… Continue reading MediaTelINSIGHT: Ad Forecasts From Ad Barometer
Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers.Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million.NTL added almost 100,000 new broadband… Continue reading Broadband Boom Drives NTL Recovery In Q3
Week on week analysis of the media sector revealed a strong performance from global advertising group WPP, whose third quarter results beat analysts’ expectations (see WPP Enjoys Healthy Third Quarter) The stock was seen up 3.98% week on week.Elsewhere Carlton was seen up 4.85% following news a senior executive from the group has been appointed… Continue reading Sharewatch: WPP Rises On Strong Results
Channel Five achieved its highest ever viewing share this October, according to unofficial overnight statistics from BARB.The figures show that across the month, the channel attracted an average of 6.9% of all viewing, beating its previous best of 6.7% last February.The channel also attracted a greater proportion of the lucrative 16 to 34 year old… Continue reading Five Achieves Highest Viewing Share In History
Viacom Brand Solutions has launched its first online multinational ad deal for Lego which will run across Nickelodeon’s websites.The deal represents the first time VBS in the UK has done a multinational commercial deal on behalf of Nickelodeon sites in other countries.As part of the deal, VBS will create a micro site promoting Lego Sport’s… Continue reading VBS Launches First Multinational Online Ad Deal
TalkSPORT has secured Vauxhall Vans for a £750,000 sponsorship of the station’s Premiership football coverage in the afternoons.This campaign will see Vauxhall sponsor in the station’s Football First and, for the London area only, commentaries of Chelsea, Spurs and Fulham games.Vauxhall Vans, which will be promoting the Vauxhall Vivaro throughout the football season, will also… Continue reading TalkSPORT Secures Vauxhall For Sponsorship Deal
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million.The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US.Publications changing hands include Oncology and Oncology… Continue reading UBM Purchases Specialist Medical Publishers
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market.This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s will… Continue reading New Research Urges Marketers To Target Grey Pound
