National Geographic is setting up a new advertising sales operation in London in order to better compete in the crowded European ad market.The office, which opens today, will be headed up by Steve Middleton, area sales manager of international editions and David Middis, area sales manager of the British Isles edition.Commenting on the expansion, Michel… Continue reading National Geographic Opens London Sales Office
As brands look for more engagements with their customers and agencies seek greater ROI Peter Miles, CEO of student union entertainment network, JVTV, argues that advertisers should go where the audience is. In the case of students that often means the student union bar…Following a very successful trial run during the summer term in which… Continue reading NewsLine Column: Student Media Matures
Channel Five achieved its highest ever viewing share this October, according to unofficial overnight statistics from BARB.The figures show that across the month, the channel attracted an average of 6.9% of all viewing, beating its previous best of 6.7% last February.The channel also attracted a greater proportion of the lucrative 16 to 34 year old… Continue reading Five Achieves Highest Viewing Share In History
Viacom Brand Solutions has launched its first online multinational ad deal for Lego which will run across Nickelodeon’s websites.The deal represents the first time VBS in the UK has done a multinational commercial deal on behalf of Nickelodeon sites in other countries.As part of the deal, VBS will create a micro site promoting Lego Sport’s… Continue reading VBS Launches First Multinational Online Ad Deal
TalkSPORT has secured Vauxhall Vans for a £750,000 sponsorship of the station’s Premiership football coverage in the afternoons.This campaign will see Vauxhall sponsor in the station’s Football First and, for the London area only, commentaries of Chelsea, Spurs and Fulham games.Vauxhall Vans, which will be promoting the Vauxhall Vivaro throughout the football season, will also… Continue reading TalkSPORT Secures Vauxhall For Sponsorship Deal
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million.The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US.Publications changing hands include Oncology and Oncology… Continue reading UBM Purchases Specialist Medical Publishers
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market.This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s will… Continue reading New Research Urges Marketers To Target Grey Pound
Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV.According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week.It is understood the groups have been looking to recruit a new chairman from outside ITV. Sir Brian Pittman,… Continue reading Kingsmill Touted For Top Job At Merged ITV
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.Also On MediaTel Insight Today…Newspapers Respond To Changing Advertiser DemandsThe global… Continue reading MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll
IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue
