The Capital Gold Network and The Biography Channel have come together to launch a reciprocal promotion and sponsorship deal to raise awareness of their brands.The month-long deal aims to drive viewers to The Biography Channel’s Music Month output for November, whilst providing the Capital Gold Network with a television presence as sponsors of the channel’s… Continue reading Capital Gold Teams With Biography Channel For Ad Deal
Giant poster contractor Mega Profile has secured a new deal with British Land to erect temporary advertising banners across its construction sites in the UK.The deal will see Mega Profile be given access to advertising opportunities across selected British Land properties, when they are undergoing development or renovation and require safety shrouds and scaffolding.Mega Profile… Continue reading Mega Profile Secures British Land For Advertising Deal
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year.The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace Michael… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading MediaTelINSIGHT: DTV To Reach A Quarter Of Homes By 2008
Emap was seen in focus, up 1.19% after reporting a confident set of first half financial results, which showed pre-tax profits up by 9% to £94 million and turnover up by 7% to £509 million (see Emap Profits Jump 9%, Aided By Strong Consumer Mags).Elsewhere, Reuters was in the spotlight, down 3.2% on profit taking… Continue reading Sharewatch: Emap Rises On Strong Results
Aegis Group has appointed Carat International chief executive, Jerry Buhlmann, to head up its European media operations.Buhlmann will take up the new position with immediate effect and will oversee the group’s media communications, marketing consultancy and research operations across the Europe, Middle East and Africa region.Buhlmann has worked with Aegis for thirteen years and was… Continue reading Aegis Appoints Carat Chief To Head Up European Operations
The difficult economic conditions are still putting the squeeze on marketing budgets and with an increasing number of advertisers shopping around to get more for their money, Rick Weir, marketing director of Hi-Tech Solutions, explains why the bar media industry is in high spirits…‘You must be crazy!’ was the initial reaction to advertising in pub… Continue reading NewsLine Column: High Spirits In The Bar Media Industry
Regional newspaper publisher, Northcliffe Newspapers, is sizing up a bid for 27 newspapers in the Greater London area and has applied for consent from the Department of Trade and Industry (DTI).The titles are owned by Independent News & Media (INM), publisher of the Independent national newspaper. INM has already agreed to sell the titles to… Continue reading Northcliffe Looks At Independent London Papers Bid
Media Audits Group is continuing its aggressive expansion with the promotion of Nick Sparey to the role of managing director of global consulting.The group, which has been providing advertisers with global media consultancy for over 10 years, has enjoyed significant growth recently. In the last few months it has launched services to clients in Poland,… Continue reading Sparey To Lead Global Consulting At Media Audits Group
The majority of 18 to 34 year olds value free time above commercial commodities such as cars and jewellery, according to new research from British Telecom.The study, commissioned by BT’s 118 500 directory enquiry service, claims that a new social grouping, labelled the ‘now’ generation has less than an hour of free time each day.… Continue reading Research Identifies New Generation Of Consumers
