Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by AdAge. The US trade magazine says that this increase shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions.Also On MediaTel Insight Today…US Online Advertising Revival Continues In… Continue reading MediaTelINSIGHT: Global Marketing Spend Rises 7% In 2002
Emap was seen in focus, up 1.19% after reporting a confident set of first half financial results, which showed pre-tax profits up by 9% to £94 million and turnover up by 7% to £509 million (see Emap Profits Jump 9%, Aided By Strong Consumer Mags).Elsewhere, Reuters was in the spotlight, down 3.2% on profit taking… Continue reading Sharewatch: Emap Rises On Strong Results
Aegis Group has appointed Carat International chief executive, Jerry Buhlmann, to head up its European media operations.Buhlmann will take up the new position with immediate effect and will oversee the group’s media communications, marketing consultancy and research operations across the Europe, Middle East and Africa region.Buhlmann has worked with Aegis for thirteen years and was… Continue reading Aegis Appoints Carat Chief To Head Up European Operations
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million ad campaign, the paper experienced a massive 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
Cross-media group Emap this morning released a confident set of first half financial results, reporting pre-tax profits up by 9% to £94 million on turnover up by 7% to £509 million.Chief executive Tom Moloney is confident that the company will meet its full-year targets and says that new product developments and recent acquisitions are well… Continue reading Emap Profits Jump 9%, Aided By Strong Consumer Mags
Ask Jeeves has launched a major integrated broadcast, print, outdoor and internet advertising campaign to strengthen its position against rival online search engines.The campaign builds on the existing ‘Should’ve asked Jeeves’ strapline in an attempt to position the site as the first search engine of choice for internet users seeking information on travel, entertainment, shopping… Continue reading Ask Jeeves Rolls Out New Integrated Ad Campaign
The Independent Television Commission has refused to censure a television campaign for Burger King which featured a woman covered in bite marks, despite complaints from dozens of viewers that it condoned domestic violence.The television watchdog launched an investigation into the commercial after receiving complaints from 83 viewers across the UK. One of the complainants was… Continue reading ITC Refuses To Clamp Down On Burger King Commercial
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million ad campaign, the paper experienced a massive 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
Flytxt has secured Ford to launch an extensive digital and direct marketing campaign to promote awareness of its new Ka.The campaign, which has been developed by digital agency Wunderman, will target young female drivers looking to purchase their first car. The promotion will offer consumers the chance to win a shopping spree to New York.The… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign
The latest ABC circulation figures for the six months to October 2003 seem to reveal that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet… Continue reading ABC National Newspaper Round-Up October 2003
