Carlton and Granada have today cleared the final hurdle in their proposed £4.5 billion merger after securing formal approval on the undertakings of the deal from Trade and Industry Secretary, Patricia Hewitt.The two broadcasters are now free to proceed with their plans to create a single ITV company capable of competing more effectively against well-funded… Continue reading Government Formally Accepts Conditions Of ITV Merger
Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year.The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest proportion… Continue reading Marketers Fail To Target Surge Of Silver Surfers
Yahoo! UK & Ireland is launching a competition to win £30,000 worth of free media space in an attempt to promote creativity in online advertising and integrated marketing campaigns.The competition is part of a wider initiative that will see the portal host a series of workshops for the online advertising industry, which it claims has… Continue reading Yahoo! Promotes Creativity With Media Space Give Away
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
ITV partners Carlton and Granada were seen in the spotlight, up 3.44% and 3.64% respectively. Analysts believe the surge was due to hopes of an advertising rebound in the television sector.Elsewhere, Cable & Wireless was seen in focus, up 9.75% after the group announced a return to operating profit. Although some analysts believe the stock… Continue reading Sharewatch: ITV Partners Rise On Ad Rebound
It has been a weak year for Capital Radio, with revenues down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September, the company has announced this morning.Despite the protracted weak markets, the group says that it is now seeing signs of slight improvement in the UK advertising sector. Chief executive… Continue reading Weak Ad Conditions Push Capital Radio Profits Down 18%
Pay for performance advertising group, Espotting, has been appointed to provide its search and content across ITV’s portfolio of sites, replacing Overture.The deal will see Espotting provide its search functionality and contextual advertising technology across ITV’s sites. In addition the group will integrate its listings on approximately 45 ITV programme sites.Espotting’s listings will also be… Continue reading Espotting Secures ITV For Search Deal
Granada Enterprises has secured Mini to sponsor its new autumn drama series Between The Sheets, following the car brand’s successful association with Cold Feet earlier this year.As part of the campaign Mini will feature idents offering advice and guidance on relationships, with the strapline “a Mini guide to romance.” The campaign will run across the… Continue reading Granada Secures Mini For Drama Sponsorship
BBC Magazines has revealed that its new food title, Olive, will launch later this month aimed at cosmopolitan readers aged between 25 and 44.The magazine is being carefully targeted at the “white plate generation”, consumers who have embraced restaurant culture and are looking to recreate their favourite food easily and stylishly at home. According to… Continue reading BBC Unveils New Food Title
AIDS charity, Crusaid is launching an outdoor advertising campaign across London Underground to raise awareness of the link between HIV and poverty.The campaign will also coincide with world AIDS day on 1 December and has been supported by Viacom Outdoor, which has provided 500 sites to be used across the London Underground Tube network.The ads… Continue reading HIV Campaign Launches Across London Underground
